Founded in 1912, the Beverly Hills Hotel (aka the Pink Palace) turns 110 this year and will celebrate its special anniversary all year long with special activities and offerings throughout the year for guests and locals.

“Known as the epicenter of Hollywood, The Beverly Hills Hotel has been the favorite spot for generations of legendary stars and deal-makers,” says John Scanlon, general manager. “It is one of the most unique institutions in the world. Hollywood was built around our hotel and so was the city of Beverly Hills. Our guests enjoy knowing that when they walk up our red carpet, they are walking the same steps as virtually every movie star that has ever lived. This is something that, simply, cannot be replicated. We are very excited to be celebrating 110 years of incredible history, and look forward to welcoming future generations to The Beverly Hills Hotel.”

From a banana leaf manicure to a summer movie series and more, read on to discover the different ways you can join in the celebrations for the iconic property in Beverly Hills.

Read: The Beverly Hills Hotel Debuts Newly Renovated Spa

• Love Letters: Guests are invited to pen their ‘love letters’ to the hotel on a specially designed letterhead, which will be on display in May and then archived to become part of the hotel’s rich history. Those wanting to participate in the initiative can access the e-letterhead here or submit their mailing address to Brittany.Williams@dorchestercollection.com to receive the printed letterhead and return mailing.

• $1912 McCarthy Salad: The hotel’s most celebrated dish is the McCarthy Salad, which was named in honor of frequent guest and polo player Neil McCarthy, who one day requested a specific list of ingredients for a salad—and thus, the McCarthy Salad was born. Guests dining in the Polo Lounge from June through December will have the opportunity to upgrade the traditional McCarthy Salad for a mere $1912, the price honors the year the hotel opened. Servers will arrive to the table with white gloves and the salad will be garnished with gold leaf flakes, lobster, caviar and paired with a bottle of Dom Pérignon. The salad will be served in a commemorative bowl made by Bernardaud, the masters of French porcelain since 1863, that guests will then get to take home with them. A portion of the proceeds will go to the LA Conservancy, in honor of the hotels’ legendary architect Paul Revere Williams.

• Anniversary Libations in the Polo Lounge: Toast to 110 years of legendary history by sampling one of the following specially created cocktails in the Polo Lounge (Mary Pickford, The Rat Pack, Elizabeth’s Chocolate Martini, The Pink Lady, The Trailblazer). Available in the Polo Lounge and Cabana Cafe from May 12 to October 31.

• Summer Movie Series: This summer, the hotel is introducing a movie series at the iconic pool featuring films shot at The Beverly Hills Hotel throughout its history. Films will include “Troop Beverly Hills,” “California Suite,” “Beverly Hills Cop,” and more. The movie screen will be set up poolside and guests will enjoy beautiful views overlooking the palm tree skyline while sipping on hand-crafted cocktails and tasting upscale cuisine. Guests will rent the poolside cabanas which can accommodate up to six people, creating a more intimate viewing experience. Dates are June 7, July 6 and August 30)

• Bert Stern Exhibition feat. Elizabeth Taylor: The Beverly Hills Hotel served as a backdrop to Elizabeth Taylor’s life in California dating back to her childhood. Her father Francis, who inspired her love of art, had a gallery in the hotel’s promenade and she went on to be a frequent guest throughout her life. Affectionately known as the “Pink Palace,” The Beverly Hills Hotel’s famed bungalows was where Elizabeth Taylor stayed following six of her eight weddings. She regularly dined at the hotel’s iconic Polo Lounge where her ‘splurge’ day favorite of “fried chicken with mashed potato and lots of gravy” is still served, and celebrated iconic moments of her life such as her Oscar win for Butterfield 8 at the hotel. After her passing in 2011, Elizabeth Taylor’s family hosted a private memorial service in the star’s favorite Bungalow 5, which has been recently renamed “Elizabeth Taylor’s Bungalow 5.” Guests and locals will have a chance to discover a variety of images featuring Elizabeth Taylor photographed by Bert Stern in a rare exhibition taking place in the hotel lobby from August 1 to September 30. The hotel’s commission from the exhibition will go to the Elizabeth Taylor Foundation.

• Beverly Hills Manicure and Nail Design: The Beverly Hills Hotel Spa has recently introduced a manicure package paying homage to its iconic design and signature aesthetic. From pink and white stripes to banana leaf print, these beloved design elements provide the perfect inspiration for whimsical nail art. Guests will indulge in a 60-minute Beverly Hills Manicure followed by custom nail design by one of the expert technicians. Priced at $110. To book, call 310-887-2006 or email spa.bhh@dorchestercollection.com.

Spa Profile: The Beverly Hills Hotel Spa

For more information and to make reservations, visit the website or call 310-276-2251.

[Photo courtesy of The Beverly Hills Hotel]

Kamala Kirk is a University of Southern California graduate and has been an editor/writer for more than a decade. She has written for E! Online, Total Beauty, TravelAge West, Malibu Times Magazine, and many more. She resides in Los Angeles and is a proud pug mom. Follow her on Instagram: @kamalakirk