The Laundress and Aromatherapy Associates Launch Eco-Conscious Line of Luxury Cleaning Products
The Laundress and Aromatherapy Associates have launched a line of luxurious cleaning products that feature award-winning therapeutic essential oil blends.
We use cleaning products on a frequent basis without even thinking about it—from washing the dishes and cleaning surfaces to doing the laundry. What many of us don’t realize is that many of the household cleaning products we use have dangerously toxic ingredients in them, not to mention that a majority of them have a strong chemical smell that is anything but pleasant.
I’ve never been one to get excited over household cleaning products, but The Laundress x Aromatherapy Associates Collection has completely redefined the cleaning experience for me. This brand-new collaboration combines award-winning, therapeutic essential oil blends with premium fabric care and home cleaning formulas to transform your at-home cleaning routine into a luxurious, spa-like experience.
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The eco-conscious line includes four products (two laundry detergents and two home cleaning solutions) that are infused with three of Aromatherapy Associates’ signature 100% natural and vegan essential oil blends—Deep Relax, Forest Therapy, and Support Breathe—which have been strategically chosen for their optimal properties that reinvigorate the senses and balance the mind, body, and spirit to transform your space.
“Creating a new wellness experience, this partnership melds the best of self-care with the best of home care and is a result of our shared vision to elevate everyday rituals,” says Gwen Whiting, Co-Founder of The Laundress. “Our teams worked together for a year to bring this collaboration to fruition. Developing and testing blends throughout the global pandemic only validated that there is a strong need—now, more than ever—for wellness-infused cleaning routines.”
The eco-conscious line features four products that are infused with three of Aromatherapy Associates’ signature 100% natural and vegan essential oil blends.
Each product in The Laundress x Aromatherapy Associates collection gives you the best of both worlds by empowering you to increase the longevity of your clothing, linens, and household surfaces while at the same time, creating zones of wellness and relaxation throughout your home with powerful yet pleasant aromas that support rest and tranquility, grounding and restoring, and refreshing and inspiring.
The products feature beautiful packaging that makes a statement, and trust me when I say, these aren’t your typical household products that you’ll want to hide under the kitchen sink or stash in the back of a crowded cabinet. I proudly have mine on display and for the first time in my life, I actually find myself looking forward to doing laundry and cleaning because it’s transformed into a relaxing experience that feels more like self-care than a chore.
The Laundress x Aromatherapy Associates collection consists of the following:
The Laundress x Aromatherapy Associates Deep Relax Signature Detergent ($45) Deep Relax, a well-being oil blended by Aromatherapy Associates’ founder to address her own insomnia, helps the mind slip out of overdrive and into sweet dreams. This serene blend of earthy vetiver, comforting chamomile, and enchanting sandalwood is ideal for laundering linens, bedding, and loungewear to help create a tranquil space.
The Laundress x Aromatherapy Associates Forest Therapy Signature Detergent ($45) Forest Therapy, a complex blend of evergreen essential oils inspired by the Japanese practice of forest bathing, helps you reconnect with nature and bring the benefits of the great outdoors to your laundry routine. Pink pepper, uplifting juniper berry, grounding Mediterranean cypress, and refreshing Sicilian lemon immerse your senses and everyday laundry with the fresh scent of nature.
The Laundress x Aromatherapy Associates Support Breathe Dish Soap ($30) When Support Breathe, crafted with purifying essential oils of peppermint, eucalyptus, and tea tree and combined with The Laundress' top-performing dish detergent to clean dishes and clear the senses. When life throws cooking messes your way, take a deep breath and transform the clean-up into a well-being ritual.
The Laundress x Aromatherapy Associates Support Breathe Surface Cleaner ($30) Support Breathe, formulated to release soothing vapors that refresh and inspire, is hand-blended with high concentrations of the finest eucalyptus, peppermint, and tea tree essential oils. The invigorating blend is the perfect pairing for high-contact dish and household surface cleaning to help renew and improve clarity.
Each product within The Laundress x Aromatherapy Associates collection has powerful aromas conducive to Rest & Tranquility (Deep Relax), Grounding & Restoring (Forest Therapy), and Refreshing & Inspiring (Support Breathe).
“We’ve always connected with The Laundress’ vision to elevate and transform everyday tasks from a monotonous chore to a therapeutic ritual with a collection of gorgeous products that are kind to your home and linens as well as to the planet,” adds Anna Teal, Aromatherapy Associates Global Chief Executive Officer. “As aromatherapy experts, our vision is to share the therapeutic effects that natural essential oil blends have on people’s wellbeing and offer a sense of escapism through scent. With both companies deeply rooted in holistic wellbeing, this lent for a natural and synergistic partnership.”
For more information and to purchase the collection, visit thelaundress.com and aromatherapyassociates.com. Follow on Instagram: @thelaundress @aromatherapyassociatesusa
Kamala Kirk is a University of Southern California graduate and has been an editor/writer for more than a decade. She has written for E! Online, Total Beauty, TravelAge West, Malibu Times Magazine, and many more. She resides in Los Angeles and is a proud pug mom. Follow her on Instagram: @kamalakirk