Trend Watch: Hush Puppies & Loud Lacquer Collab on Irresistible Jelly Shoes and Nail Polish Launch

I’ve always loved a cute pair of jelly shoes. There’s something cool and nostalgic about the style, and although I haven’t owned a pair in years, it’s going to be hard to resist the new Hush Puppies launch. Let’s face it, jellies aren’t always the most comfortable shoes, but Hush Puppies’ modern twist on the shoe style combines a fun aesthetic with the brand’s signature focus on comfort.

Hush Puppies is inspiring customers to live on the bright side with the Brite Jell ($69.95), reimagined jellies in a modern sandal silhouette in bold hues and squishy soft material. You had me at comfortable jelly shoes, but making the launch even more tempting, Hush Puppies has teamed up with Loud Lacquer, a nail polish brand all about women empowerment, being loud, and expressing yourself through color. Thanks so this colorful collab, you can match your jellies to your nail polish.

“We loved that jellies were making a comeback, but we wanted to put our ultra-colorful and comfortable Hush Puppies spin on the style,” said Kate Pinkham, General Manager and Vice President of Hush Puppies. “This Loud Lacquer partnership to launch the Brite Jells and Brite Shades collection has been a great collaboration – they are really optimistic, colorful, and fun, just like the Hush Puppies brand. We are excited about the opportunity to introduce new consumers to both of these like-minded brands.”

“We at Loud Lacquer love living in color, and it feels good to be seen and heard by such an iconic brand that shares our same confidence and positivity,” said Melody Hammer, CEO and Founder of Loud Lacquer. “The Brite Jells and Brite Shades collaboration is a great opportunity to match our bright nail polish shades with super fun and colorful jellies. Color on color. All day!”

The Brite Jells and Brite Shades are available in four bold bright colors perfect for summer. The jelly sandals are made with Hush Puppies Bounce footbed technology that’s concealed in the super-cushioned wedge sole which provides energy rebound with every step.

Lizzy Sherman is an award-winning digital content writer/editor. She has been a featured guest speaker at Cal State University Northridge, Digital LA and The National Association of Audience Marketing Professionals. When she's not writing, Lizzy enjoys yoga and playing guitar. Follow her on Instagram: @zillizy