What: For the third consecutive year, Bed Head will be taking over downtown Chicago hotel, The Freehand, on August 2nd and 3rd during the upcoming festival weekend, transforming it into the only immersive pre-festival experience for concert goers and music enthusiasts.

Guest experience will include complimentary hairstyling by Bed Head, custom temporary tattoos, a Lemonhead.LA glitter station, specialty drinks and live DJs. Attendees can stop by the Bed Head Style Bar, an on-site pop-up salon and book an appointment for festival-inspired styling via the Bed Head professional styling team! Each look will be created using an assortment of top selling Bed Head stylers, including LightheadedTM and ShowdownTM—two new maximum performance hairsprays with breakthrough compression technology, launching exclusively at ULTA.

The event will feature DJ performances by celebrities and fashion influencers, including sets by Dani Thorne, Brittany Sky, Jill Strange, Dani Deahl, and many more, well as a local notable street artist.

In addition to the Bed Head Hotel, Bed Head will be popping up at ULTA Beauty (430 Michigan Ave, Chicago IL) on Friday, August 2nd from 12 p.m. to 5 p.m. offering free pre-festival ‘dos and an exclusive sneak peek at the NEW compressed hairsprays.

Where: Freehand Hotel Chicago, 19 East Ohio Street, Chicago, IL 60611

When: August 2 & August 3, 2019 from Noon - 6 p.m.

Cost: Free event.

RSVP: Click here to RSVP.