MAKE UP FOREVER Launches New HD Skin Hydra Glow Foundation

Inspired by skincare sheet masks, MAKE UP FOREVER’s new foundation features a skin-boosting formula that delivers 24-hour hydration, blurring, and glow.

Makeup infused with skincare? Yes, please! MAKE UP FOREVER has always been one of those brands that just gets it right. As an avid makeup lover, MAKEUP FOREVER been at the top of the list of my all-time favorite brands. (Artist Color Pencils = the best.)

We Visited Lip Lab in LA and Created Our Own Custom Lipstick

Created by artists, the brand is inclusive and for everyone. The new HD SKIN HYDRA GLOW FOUNDATION is no exception. We recently had the opportunity to attend the launch in Los Angeles and try the foundation for ourselves. I have to say, MAKEUP FOREVER knows how to do foundation—and throw a party.

MAKEUP FOREVER’s HD SKIN HYDRA GLOW FOUNDATION ($47) offers medium coverage and a naturally luminous finish that hydrates, smooths, plumps, and brightens skin over time.

The 86% skincare infused formula is like putting your favorite sheet mask on your skin. The unique, lightweight formula plumps and hydrates the skin while giving medium buildable coverage to blur any imperfections, with a skin-like radiant finish.

We Spent the Day With Global Makeup Artist Lisa Eldridge

Now that I’m in my forties, I look for makeup that is suitable for sensitive and mature skin types. It will leave your skin looking hydrated and radiant. Added bonus: the packaging is beautiful and has a pump. It’s currently front and center on my vanity and is my new favorite product. 

I attended the launch party in Los Angeles to celebrate the foundation.

The foundation costs $47 and is available in 32 shades. You can find it online and in stores at Sephora and on MAKE UP FOREVER’s website.

Don’t forget to follow @makeupforever on Instagram for all the latest products and updates.

[Photos courtesy of Tara Troszak/MAKEUP FOREVER]

Tara KP Troszak is an LA-based lawyer, self-proclaimed cat lady, writer, and freelance makeup artist for MAC cosmetics. She lives in the San Fernando Valley with her husband Nick and her cat Chevy. Follow her on Instagram: @makeupbytkp.