Artist Unwind: Study Reveals Surprising Insight into How Music Creators View Wellness
In Artist Unwind, we take a look at how artists relax, unwind and find balance. This week, we focus on the relationship between music creators and wellness.
Recently ASCAP (American Society of Composers, Authors, and Publishers) released the findings from a wellness survey that took an extensive look at both music creators and the general population when it comes to relationships with wellness. The US Music Creator Wellness Study found some surprising insights:
Compared with the general population, music creators are:
• 2–3x more likely to feel alone, disappointed and ignored
• 83% more likely than the general population to say meditating or practicing mindfulness is very important to them
• 55% more likely to say therapy or coaching for self-improvement is very important to them
• 31% more likely than the general population to say that exercising is very important to them
• 42% more likely to say feeling connected to others is very important to them
The study also found that “Music Creators are significantly more likely than the General Population to say that their personal Health and Wellness has a major impact on their careers (84% vs. 64%).” To better serve the health and wellness needs of its members, ASCAP is launching a new wellness program that will focus on members’ physical and mental well-being.
Key Features of the ASCAP Wellness Program
ASCAP Soundbath Meditation Event.
Access to and Discounts on Wellness Services
ASCAP members will get exclusive discounts on wellness services and have the opportunity to join in wellness events, including workouts. (Pictured: Barry’s Bootcamp ASCAP Wellness Event.)
ASCAP members will receive significant discounts on wellness services with key partners including:
Aaptiv: music-powered, coach-guided digital audio workouts
BetterHelp: easy, affordable, anywhere access to therapists and mental health resources via your digital devices
Daily Burn: access to thousands of workout videos available from your home
Motiv: a fitness and sleep tracker housed in a ring
Shine: a self-care app with easy exercises and a supportive community
Recovery Support
In collaboration with MusiCares, ASCAP will be launching recovery-focused support groups in multiple cities with a digital support group available in any location.
Wellness Events
ASCAP members at a sound bath meditation event.
From soundbath meditations to workouts, ASCAP's wellness program will feature immersive opportunities for wellness programming in cities including Los Angeles, Nashville, and New York City. There will also be a wellness programming track at the upcoming 2020 ASCAP Experience in Los Angeles (April 1-3).
Wellness Content
ASCAP will launch a new wellness content initiative, including podcasts, social media discussions, and more.
The American Society of Composers, Authors and Publishers (ASCAP) is a professional membership organization of songwriters, composers and music publishers of every kind of music. For more information about ASCAP's wellness initiatives, visit ascap.com.
[Images courtesy of ASCAP]
Lizzy Sherman is an award-winning digital content writer/editor. She has been a featured guest speaker at Cal State University Northridge, Digital LA and The National Association of Audience Marketing Professionals. When she's not writing, Lizzy enjoys yoga and playing guitar. Follow her on Instagram: @zillizy