Beauty Boss: Abigail Murdock, Founder of HER Juice Bar
Abigail Murdock.
Our latest Beauty Boss is Abigail Murdock, Founder of HER Juice Bar—a women’s line of natural self-care products for personal wellness. The gynecologist-approved brand partners with biochemists and women’s health experts to develop a wide variety of products ranging from supplements and elixirs to washes, scrubs, and more.
All of HER Juice Bar products are safe and natural, free from parabens, petrochemicals, artificial fragrances, and harsh ingredients. Murdock and her company are dedicated to increasing vaginal health awareness and making self-care sexy by helping women of all ages to address various personal issues including dryness, UTIs, bacterial vaginosis, and hyperpigmentation, among others.
We chatted with Murdock who shared her favorite beauty and wellness tips, secrets for success, best advice, and much more.
HER Juice Beauty is a line of self-care products for women that offers natural, nurturing solutions for personal wellness.
When was HER Juice Bar founded and what does the name mean?
HER Juice Bar began its journey in 2019, born from candid discussions about the often unspoken aspects of women's intimate health. The name “HER Juice Bar” is more than just a title; it reflects our commitment to providing women with natural, nurturing solutions for their personal wellness. Just like your favorite juice bar serves up healthful, refreshing drinks, we're here to offer an array of natural products specifically designed for the unique needs of women. It's all about integrating intimate care seamlessly into your daily self-care ritual, naturally and confidently.
What inspired the creation of the brand?
My journey with HER Juice Bar started with my own intimate health struggles. I was tired of dealing with the side effects of medications and the endless cycle of yeast infections. It was frustrating, and I knew I couldn't be the only one feeling this way. So, I decided to take matters into my own hands. I wanted to create something that would not only help me but also offer relief and support to others facing similar issues. That's how HER Juice Bar came to life—out of a personal need and a strong desire to help others in their intimate wellness journey.
Wet Martini is a natural, hormone-free supplement that increases moisture and enhances pleasure.
Does HER Juice Bar have a hero product?
Our hero product is the Wet Martini. It's not just the first product we launched, but it’s also our most popular. This natural, hormone-free solution is designed to tackle intimate dryness effectively, enhancing moisture and pleasure in just a few days. We created it to ease the discomfort often caused by everyday factors like hormonal imbalances, birth control or menopause. Wet Martini has become a trusted solution for women of all ages, offering relief from real-life issues with intimate wellness.
What are your favorite products from your brand?
My absolute favorite has to be the Turmeric Tonic Scrub. It's been a game-changer for me, personally. I've dealt with ingrown hairs and hyperpigmentation from shaving and waxing for a large part of my life, and this scrub has not only evened out my skin tone, but also boosted my confidence significantly. What I love about it is its composition—it's made with 100% natural ingredients. Being vegan and cruelty-free, it's more than just a skincare product; it's a commitment to ethical beauty. The scrub works wonders in evening skin tone, drawing out impurities that cause ingrowns and bumps, and promoting collagen for healthier, softer skin.
Where are your products sold?
Right now, our exclusive range is available on our website. We're passionate about providing easy access and convenience to our customers through our online platform. However, we're not stopping there—we have big dreams! We're actively working towards bringing HER Juice Bar to physical stores globally. The goal is to make our products more accessible to everyone, no matter where they are. Stay tuned for some exciting expansions in the near future!
Turmeric Tonic Scrub draws out acne-causing impurities and promotes collagen production for healthy, soft, and glowing skin.
Future plans for the brand?
Looking ahead, HER Juice Bar is all about growth and evolution. Our vision includes expanding our product line to encompass a variety of holistic health and self-care items. We're excited about introducing teas tailored for wellness, effective prebiotics and probiotics, supplements specifically formulated for PMS relief, and a range of self-care products like soothing bath salts and body oils. Our aim is to create a comprehensive range that caters to every aspect of a woman's wellness journey, ensuring that self-care is not just a routine but a lifestyle.
Who inspires you?
I find inspiration in a variety of places and people, rather than one specific individual. It's the qualities in people that inspire me: resilience, creativity, empathy, and the drive to make a positive impact in their communities. Whether it's an entrepreneur navigating the ups and downs of their business journey, a community leader advocating for change, or an artist expressing deep emotions through their work, these are the stories that fuel my own passion and drive. Their stories and actions remind me of the impact we can all have and motivate me to continue growing both personally and as a brand.
Secret to success?
Success for me has been a long journey. Embracing failure as a stepping stone rather than a setback has been key. Each failure brought invaluable lessons, shaping the path to where I am today. Learning not to give up too soon has been a crucial realization—understanding that persistence is often the dividing line between success and unfulfilled potential.
Having mentors and the opportunity to shadow those I admire also played a significant role in my development. It provided insights and guidance that I couldn't have gained alone. But perhaps most importantly, being true to myself, showcasing my authentic self, was what sparked the growth of Her Juice Bar. Authenticity resonates; it's what connects us to our customers and sets us apart in a crowded market. My journey has taught me that success isn't just about what you achieve, but also about how you grow and who you become in the process.
The idea for HER Juice Bar started after rounds of cocktails and intimate conversations with friends.
Beauty secrets?
Beauty, for me, is intrinsically linked to self-care and managing stress levels. It's about nurturing myself both inside and out. I find joy in indulging in self-care rituals. Whether it's unwinding in a bath surrounded by candles or treating my skin to a face mask and under-eye pads with a side of wine, these moments are sacred. They're not just about looking good, but feeling good and at peace with myself. When I prioritize my self-care, I feel more refreshed, happier, and this reflects in my overall appearance. For me, beauty is a reflection of the care and love we give ourselves.
Wellness tips?
Wellness, for me, is all about balance and mindfulness. On a daily basis, I incorporate supplements into my routine to ensure I'm getting essential nutrients. I aim to follow a Whole Foods Diet as much as possible, but I also believe in treating myself occasionally—it's all about moderation. To keep my body active, I commit to exercising at least three times a week. Beyond physical health, I find it vital to connect with nature and practice gratitude; even brief moments spent outdoors, feeling thankful, can significantly uplift my spirit. This holistic approach helps me maintain my mental and emotional well-being.
Best advice?
The best advice I can offer is about perspective, especially when things don't go as planned. It's easy to feel like setbacks are working against you, but I've learned to view them differently. Instead of seeing them as obstacles, I try to see them as redirections, guiding me towards where I'm truly meant to be. Every challenge or change is an opportunity for growth and new possibilities.
Favorite way to relax?
My go-to relaxation ritual is pretty simple yet incredibly soothing. I start by playing some R&B music, pour myself a glass of wine, and run a hot bubble bath. Adding a few lit candles around the house enhances the ambiance. It's these small touches that create the perfect setting for me to unwind and relax.
For more information about HER Juice Bar, visit their website and follow on Instagram: @herjuicebar
[Images courtesy of HER Juice Bar]
Kamala Kirk is a University of Southern California graduate and has been an editor/writer for more than a decade. She has written for E! Online, Total Beauty, TravelAge West, Malibu Times Magazine, and many more. She resides in Los Angeles and is a proud pug mom. Follow her on Instagram: @kamalakirk