Beauty Boss: Lara Schmoisman, Founder of Infuse Skincare
Lara Schmoisman.
Our latest Beauty Boss is Lara Schmoisman, Founder of Infuse Skincare—a caffeinated skincare brand powered by Yerba Mate. The Argentinian plant has been used for many years in traditional cultures due it its rich antioxidants and anti-inflammatory benefits. Yerba Mate helps to quickly tighten, de-puff, and contour skin by stimulating circulation for the ultimate refreshed appearance.
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A beauty and fashion industry veteran, Schmoisman is also founder of The Darl, an award-winning digital marketing agency, and she hosts the popular Coffee N° 5 Apple Podcast, which features conversations with experts and entrepreneurs from various industries.
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Schmoisman was inspired by the beauty rituals she grew up with in Argentina and found there was a gap in the market for products that catered to mature skin, which ultimately led to the creation of Infuse Skincare. We chatted with Schmoisman who shared her favorite beauty and wellness tips, secrets for success, best advice, and much more.
When was Infuse Skincare founded and what does the name mean?
Infuse sprouted into existence in 2023. The name "Infuse" encapsulates our commitment to blending the best of nature and science into our skincare formulations. It's about infusing every drop of our products with the nourishing power of natural ingredients like yerba mate.
What inspired the creation of the brand?
Infuse was born out of my own battle with the relentless march of time and the frustrating search for skincare that actually works. One day, it hit me like a bolt of inspiration: Yerba Mate. Growing up in Argentina, I witnessed the magic of Yerba Mate firsthand. It's a part of my heritage, passed down through generations, and now it's the heart and soul of our skincare line.
Infused Skincare products harness the power of the Argentinian plant Yerba Mate.
Does Infuse Skincare have a hero product?
Our eye cream is the superhero of our lineup. Powered by Yerba Mate extract and a dash of cutting-edge tech, it's like a wake-up call for tired eyes. Dark circles, fine lines, and puffiness don't stand a chance against this little tube.
Where are your products sold?
You can find Infuse making waves on our website, Amazon, Rachel Zoe’s Curateur, RAVE, and a few other handpicked online marketplaces.
Future plans for the brand?
Our trajectory involves becoming a household name among those who appreciate the finer things in skincare. We're on a quest to reignite the confidence of every individual who dares to defy age norms. Because let's face it: we're not just here to fade into the background; we're here to shine, proving that we're still in our prime and ready to conquer the world.
Who inspires you?
I'm inspired by those who dare to dream, who refuse to settle for the status quo, and who approach life with a zest for adventure. From trailblazing entrepreneurs to fearless artists, their stories fuel my passion to push boundaries and make a difference.
The brand’s product lineup includes a Night Revival Cream and Radiance Eye Cream.
Secret to success?
The secret sauce lies in resilience, adaptability, and a healthy dose of hustle. Stay true to your vision, roll with the punches, and never underestimate the power of sheer grit and determination.
Beauty secrets?
Consistency is queen in the realm of skincare. Find a routine that works for you, stick to it like glue, and watch your skin thank you for it. And don't forget to hydrate like your skin's life depends on it—because it kinda does.
Wellness tips?
Self-care isn't selfish; it's essential. Whether you're doing yoga, exercising, walking your dog or pampering yourself with your favorite skincare products, prioritize activities that nourish your body, mind, and soul.
Best advice?
Trust your gut, follow your heart, and never underestimate the combined power of hustle and heart. Oh, and don't forget to celebrate the small victories along the way—they add to something truly magnificent.
Favorite way to relax?
Enjoying a cozy nook with my dog at my feet, a good book, and a glass of wine (or coffee, depending on the time of day). It's my little slice of heaven amidst the chaos of everyday life—a chance to recharge, rejuvenate, and revel in the simple pleasures of life.
For more information about Infuse Skincare, visit their website and follow on Instagram: @infuse.skin
[Images courtesy of Infuse Skincare]
Kamala Kirk is a University of Southern California graduate and has been an editor/writer for more than a decade. She has written for E! Online, Total Beauty, TravelAge West, Malibu Times Magazine, and many more. She resides in Los Angeles and is a proud pug mom. Follow her on Instagram: @kamalakirk