Beauty Boss: Michele Henry, Founder and CEO of FACE FOUNDRIE
Michele Henry.
Our latest Beauty Boss is Michele Henry, Founder and CEO of FACE FOUNDRIÉ—an all-inclusive focused facial bar that offers cutting-edge services, accessible pricing, and an extensively trained team of experts to help customers look and feel their best. With 39 current locations across the country and continuously expanding, the brand’s mission is to provide efficient and effective services in all things face: facials, lashes, brows, and skincare.
Their treatment menu includes four results-driven focused facials that get clients in and out in 40 minutes. In addition to facials, FACE FOUNDRIÉ has a variety of enhancements that can be added on to customize any service along with brow and lash services. They also produce their own FACE FOUNDRIÉ product line that is used in many of their services, and formulated and produced near the company’s headquarters in Minnesota.
In addition to being a member of the Women’s President Organization, Henry is also a member of Young Presidents Organization (YPO), a 2022 40 under 40 Business Journal Honoree, and founder of Savant Aesthetics Institute. We chatted with Henry who shared her favorite beauty and wellness tips, secrets for success, best advice, and much more.
FACE FOUNDRIÉ is all-inclusive focused facial bar that offers cutting-edge services in 39 locations across the U.S.
When was FACE FOUNDRIÉ founded?
FACE FOUNDRIÉ was founded in 2019 as we opened our first store on March 1 in Edina, Minnesota! Our fifth birthday is this year!
How many locations do you have and where?
As of the time of writing, we have 39 locations spanning across the country. A wonderful thing about FACE FOUNDRIÉ is we are a franchise concept so I have a bunch of wonderful franchisees helping to spread our mission across the country. As it stands, seven locations are corporate and 32 are franchised.
What inspired the creation of FACE FOUNDRIÉ?
I had just had my third kid and my skin was my biggest concern. I bought new clothes, could dye my hair, but I just couldn’t get my skin under control. I wasn’t able to take three hours of PTO, book three months in advance, and spend $300+ every appointment. I felt like the skincare industry was failing me and I knew I had to find a way to bridge affordable and accessible skincare. I knew there had to be a concept that would allow for flexible booking (nights and weekends, please!) with affordable services that provided the results I was looking for. After meshing all of these needs together, FACE FOUNDRIÉ was born!
FACE FOUNDRIÉ is an efficient and effective focused facial bar specializing in all things face: facials, lashes, brows, and skincare. We aim to make skincare affordable, approachable, and accessible to all in a modern, open-air space.
FACE FOUNDRIÉ’s treatment menu includes four results-driven focused facials that get customers in and out in 40 minutes.
What do clients love about FACE FOUNDRIÉ?
I believe what our clients love the most is the experience they get in store. We are rooted in education and inclusivity making sure you feel welcome, wanted, and supported in our stores! Skin can be a really vulnerable thing so feeling like you have a place that is here to help you on your skincare journey is more than just results or facials.
What services do you offer?
We offer four results-driven focused facials that get you in and out in 40 minutes. These services range from $69 to $79 depending on the market. We have three next-level facials that truly elevate your results! This includes our Firm AF, H2Glow, and Royal Treatment. In addition to our facials, we have a variety of enhancements that you can use to customize your service along with brow and lash services.
Do you offer a signature treatment?
Our signature facial is our Foundrié Glow. This facial provides an instant glow by refreshing the skin through the PCA SKIN three-step oxygenation process. This is perfect for someone who is feeling dry or dull, looking for a same-day glow up or their first service with us!
What’s your favorite treatment?
The Royal Treatment is by far my favorite service. This service provides a series of micro treatments including hydradermabrasion, microcurrent, ultrasound, and oxygen infusion. It truly treats every concern and is as close as you can get to a non-invasive face lift!
The Royal Treatment treats a variety of skin concerns with oxygen infusion, hydradermabrasion, ultrasound, and radio-frequency.
What product lines do you carry?
We produce our own FACE FOUNDRIÉ product line that is formulated and produced in Minnesota a few miles from our headquarters. These products are used in a lot of our services and are also our best sellers! The Blue Stuff is a game changer! Aside from that, we work with wonderful retail partners to provide a focused yet inclusive array of products for our clients.
Grown Alchemist, Motherline, HoliFrog, and Bioeffect are our science-backed clean beauty products. We know clean products are important to a lot of people, but so is getting results! These brands marry the two perfectly.
We also carry the medical-grade line PCA SKIN, which is a huge partner of ours and used in a few of our services including the Foundrié Glow and our chemical peels! For sunscreen we carry Supergoop! because their quality and variety of products is unmatched for skin protection.
Future plans for the brand?
We want to continue to expand our facial bars and product lines across the country while continuing to bring new and innovative services to the masses.
Firm AF is a facial that takes skin back in time with an intense firming peptide mask and toning massage.
Who inspires you?
I am super inspired by other founders, the podcast “How I Built This” is my favorite! Besides that, I’m very drawn to big risk takers and people who dive in head first like Elon Musk, Sara Blakely, and of course, some of the classics like Warren Buffet.
Secret to success?
My secret to success is to work hard. I know I might not be the smartest in the room, but I’m competitive and I’ll wake up every morning and put in the work.
Beauty secrets?
Right now I would say consistency with high-quality products at home while rotating facials every three weeks. Dermaplaning is my absolute favorite and a must each month. I also like to throw microneedling and the Royal Treatment in every few months too!
Wellness tips?
Recently I’ve been loving reformer Pilates! I swear by going in the sauna every morning and magnesium baths every night. First thing when I wake up I manifest and write down my goals.
Best advice?
Believe in yourself and your concept. Do your research, put in the time, and work harder than everyone else.
Favorite way to relax?
I love to spend time with my four kids and husband, paint, and rollerblade!
For more information about FACE FOUNDRIÉ, visit their website and follow on Instagram: @facefoundrie
[Images courtesy of FACE FOUNDRIÉ]
Kamala Kirk is a University of Southern California graduate and has been an editor/writer for more than a decade. She has written for E! Online, Total Beauty, TravelAge West, Malibu Times Magazine, and many more. She resides in Los Angeles and is a proud pug mom. Follow her on Instagram: @kamalakirk