Our latest Beauty Boss is Miriam Quevedo, Founder and CEO of Miriam Quevedo—an award-winning anti-aging skin and hair care brand. The cutting-edge company offers everything from rejuvenating hair and scalp treatments to the most advanced customized skincare rituals. Her luxurious solutions harness sophisticated ingredients and technologies, proven to deliver exceptions results for skin and hair.

Starting at a young age, Quevedo worked in her mother’s herbal apothecary store in Barcelona, Spain, which is where she discovered her passion for mixing beautiful, raw materials together to unlock some of nature’s best-kept secrets for skin and hair. She later studies to become a beautician and masseuse, then earned a degree in economics at the University of Barcelona, followed by completing a Master’s degree at one of the city’s most prestigious business schools.

These days, Quevedo is widely recognized as a leading authority in trichology and dermocosmetics, and her products are retailed in prestigious stores including Neiman Marcus, Bergdorf Goodman, and more. Biotechnology is the cornerstone of her product formulations, and the brand’s advanced approach to science features processes such as stem cell extraction, the development of new molecules, and bio-mimicking technology, all utilizing clean science and multidisciplinary expertise.

Recently, Quevedo launched her Platinum & Diamonds Collection, which creates natural volume from the scalp with a potent blend of polyphenols, copper peptides, Pro-B vitamin complex, and bioferments. Clinically proven to restore hair’s natural strength and fullness, it’s suitable for all hair types and leaves hair feeling stronger and more radiant.

We chatted with Quevedo who shared her favorite beauty and wellness tips, secrets for success, best advice, and much more.

When was Miriam Quevedo founded?

I founded my namesake brand over 20 years ago, though the idea for Miriam Quevedo was born much earlier during my time working at my family’s herbal apothecary, run by my mother in Barcelona, Spain.

What inspired the creation of your brand?

The inspiration for Miriam Quevedo stems from my lifelong passion for ingredients, nurtured from an early age. Growing up and working in my mother’s herbal apothecary, I was immersed in the world of botanical ingredients and raw materials, learning the art of creating custom blends tailored to individual client needs. This early exposure ignited my fascination with the synergy between nature and science, shaping the foundation of my entrepreneurial journey.

The pivotal moment, however, came from frustration. Despite advancements in skincare science and anti-aging solutions, I noticed a glaring gap in haircare: it overlooked the scalp and the aging process of hair. Issues like dryness, dullness, breakage, and hair loss are the "wrinkles" of hair, yet they were largely ignored. I saw the need for a revolutionary approach—one that treats the scalp with the same care as facial skin, addressing its aging factors with advanced, science-driven formulations. This realization became the driving force behind the brand.

Driven by this vision, I leveraged my expertise in skincare protocols, biotechnological innovation, and potent ingredients to create a brand that redefines haircare. The mission has always been to seamlessly combine luxury with efficacy, delivering transformative results that nourish the scalp, revitalize hair, and promote longevity.

The brand is also deeply rooted in the values and passion instilled by my mother, a dedicated entrepreneur who exemplified integrity, hard work, and the importance of helping others feel their best. Creating Miriam Quevedo has been a journey of honoring those values while pushing boundaries through cutting-edge research and exceptional products designed to offer an unparalleled, luxurious experience.

Miriam Quevedo Black Baccara Cellular Breathing Hair Multiplying Scrub Scalp Mask ($110) detoxifies in depth to boost the hair’s growth cycle, resulting in a stronger, more vigorous mane.

Do you have a hero product?

At Miriam Quevedo, we believe all our products are heroes—true jewels for your hair that represent the pinnacle of hair care. While each product offers unique benefits, a defining innovation that sets our brand apart is our Scalp Care Focus.

Over 15 years ago, we pioneered the concept of scalp scrubs, introducing advanced formulations designed to detoxify, exfoliate, and revitalize the scalp. This approach ensures that the often-neglected scalp can breathe properly, providing the essential oxygen and nutrients necessary for healthy, beautiful hair. Our Scalp Shock Treatments, acting as high-powered boosters akin to serums for the skin, deliver targeted, high-concentration care to address specific needs while refreshing and rebalancing the scalp.

Additionally, our shampoos, masks, conditioners, and serums embody the perfect balance between advanced science, sensory luxury, and transformative results. These hero products ensure hair that is rejuvenated, lightweight, and exquisitely fragranced—thanks to the expertise of master perfumers in Grasse, France.

Whether focusing on scalp health or enhancing hair fibers with shampoos, masks, serums, or oils, the results are consistent: soft, shiny, frizz-free hair that’s easy to manage and style. This is the hallmark of the Miriam Quevedo experience—a celebration of beauty, science, and luxury.

Miriam Quevedo Platinum & Diamonds Volume AminoShot Scalp Concentrate ($110) is an anti-aging treatment that rejuvenates the scalp and creates necessary balance for strong, fuller, silky, bouncy hair.

What are your favorite products from your brand?

I honestly can’t choose just one favorite because every product we create in collaboration with our R&D lab is exceptional. Each formulation is packed with cutting-edge green biotechnology and precious ingredients to deliver outstanding results. That said, there are a few staples I always keep in my vanity.

The Sublime Gold Opulent Transforming Mask is my go-to for deeply nourishing and rejuvenating my hair. It supports hair longevity, leaving it incredibly soft, radiant, and full of life. When it comes to scalp health, the Black Baccara Cellular Breathing Hair Multiplying Scrub Scalp Mask is indispensable. It’s the perfect way to detoxify and renew the scalp, ensuring optimal cellular breathing and nutrient absorption. This powerhouse product initiates and prolongs new hair growth cycles while improving hair anchorage to reduce hair loss.

For targeted treatments, the Platinum & Diamonds Volume AminoShot Scalp Concentrate is an absolute must-have. With 40 precious ingredients, this transformative treatment promotes strong, fuller, silky, and bouncy hair while addressing scalp, follicle, and fiber aging. It’s truly a miracle product that delivers extraordinary results.

Where are your products sold?

Our products are available at our website and luxury retailers such as Neiman Marcus, Bergdorf Goodman, and Lane Crawford. We are also proud to partner with some of the world’s most prestigious hotels and spas, including the Mandarin Oriental, Marbella Club, and Burj Al Arab, where our HairSpa experience takes center stage.

Additionally, our products are featured in exclusive hair salons and wellness centers, offering tailored HairSpa and beauty treatments. With a presence in over 40 countries, we have established a particularly strong foothold in the United States, Asia, Europe, and the Middle East.

Miriam Quevedo’s Sublime Gold Opulent Transforming Mask ($290) is enhanced with a unique concentration of three types of 24k gold to transform dry, dull, and damaged hair.

Future plans for the brand?

The future of Miriam Quevedo is centered on innovation, sustainability, and delivering unparalleled luxury to meet the evolving needs of our clients worldwide. Our mission remains steadfast: to continuously elevate the standards of luxury and advanced anti-aging haircare.

We are actively developing groundbreaking formulations that merge skincare and haircare, leveraging powerful new ingredients designed to enhance the longevity and health of both hair and skin. This fusion of disciplines allows us to push the boundaries of anti-aging science, offering transformative results while staying true to our commitment to health and the planet.

Currently, 80% of our ingredients are natural, with an additional 20% derived from natural origins, and many of our collections are already vegan. We are also exploring sustainable alternatives to plastic packaging that uphold the integrity of our formulations. As we move forward, our focus will remain on balancing luxury with responsibility, ensuring we continue to innovate while respecting the environment.

Who inspires you?

The inspiration behind my cosmetics brand comes from two of the most important people in my life: my husband, Juan Manuel, and my mother. Juan Manuel, my high school sweetheart and now husband, has played a pivotal role in bringing my vision to life. With over 35 years of experience in cosmetics research and development, he has been instrumental in transforming my dream into a reality.

His technical expertise, unwavering support, and shared passion for beauty and science provided the foundation for creating a brand rooted in innovation and efficacy. Together, we’ve built a global brand that reflects ingenuity, excellence, and a dedication to pushing the boundaries of what’s possible.

Equally inspiring is my mother, a trailblazer who exemplified what it means to be a working mother, entrepreneur, and creator. She introduced me to the world of beauty at a very young age, crafting products and empowering women to feel their best. Watching her navigate the industry instilled in me a fascination for cosmetics and the values of honesty, hard work, and integrity.

These two incredible individuals continue to guide and inspire me every day. They fuel my passion for developing high-performance products, researching groundbreaking ingredients, and creating solutions that empower confidence and beauty in others. The blend of my mother’s example and my husband’s expertise forms the heart of the Miriam Quevedo brand and its continued success.

The exclusive Hair Spa by Miriam Quevedo at Mandarin Oriental Hotel Barcelona offers the ultimate luxury scalp and hair care rejuvenating experience.

Secret to success?

The secret to success lies in a combination of resilience, authenticity, and strategic decision-making:

Learn from mistakes: Mistakes are inevitable but invaluable opportunities for growth. Instead of despairing when things go wrong, use setbacks as a chance to reflect, adapt, and improve. Success often favors those who persevere and remain open to learning.
Stay true to your vision: Confidence in your philosophy and goals is crucial. Trust your instincts, bolstered by expert knowledge, to make decisions that align with your values. A clear vision keeps you grounded and focused, even in the face of distractions or challenges.
Avoid shortcuts: True success is built on a foundation of time, effort, and dedication. Quick fixes often come at the expense of quality or sustainability. Surround yourself with a supportive, like-minded team, and prioritize long-term objectives over fleeting victories.

Ultimately, success is a journey. It’s about persistence, adaptability, and unwavering commitment to your values, all while embracing opportunities for continuous growth.

The HairSpa experience transforms hair with the most innovative technology and the most precious formulas for the scalp and haircare.

Beauty secrets?

I have several beauty secrets, but these are my absolute essentials for healthy, beautiful hair:

Exfoliate your scalp weekly. This step is crucial for improving micro-circulation, removing buildup, and enhancing the absorption of oxygen, nutrients, and active ingredients. Treat your scalp as the foundation of your hair’s health.
Use a powerful sulfate-free shampoo. A high-quality shampoo does more than cleanse—it also treats your scalp and hair. Avoid sulfates to protect your scalp’s natural barrier and prevent the dreaded rebound effect. Always double-cleanse, focusing on your scalp rather than the fiber, for the best results.
Incorporate a mask into your routine. Hydration is non-negotiable. Think of a hair mask as essential as a face cream after cleansing. Our masks are versatile and can be applied to both the scalp and hair fiber. For a deep treatment, apply a mask to dry hair, leave it on for three hours or more, and enhance absorption with a warm towel or turban.
Never skip a serum. Just like your skin, your hair needs a serum. A serum nourishes, protects, and strengthens hair, providing vital care and resilience.
Adapt your haircare ritual. Tailor your routine to suit the season, your destination, and your hair’s specific needs.
Use the right tools. Invest in gentle brushes and combs to prevent breakage and maintain your hair’s integrity.

Treat your hair with the same care and attention you give to your skin—both deserve it, and the results will speak for themselves.

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A post shared by Miriam Quevedo (@miriam_quevedo)

Wellness tips?

Well-being is an integral part of my daily routine, and I prioritize rituals that nourish both my body and mind:

Tea time for reflection. I take moments of silence and reflection with an organic chamomile infusion or blends featuring boldo, coriander, and rosemary to reduce inflammation and detoxify. I often light a candle to enhance the ambiance. For an energy boost, I turn to vibrant, antioxidant-rich matcha tea.
Fresh fruits and seasonal smoothies. Incorporating freshly cut fruits, freshly-squeezed orange juice or homemade smoothies with seasonal ingredients fuels my body with natural goodness and vitality.
Home HairSpa and scalp massage. At least once a week, I indulge in a personal HairSpa ritual. A relaxing scalp massage promotes circulation and hair health—a simple yet powerful act of self-care.
Color therapy and mindfulness. I weave colors representing well-being and self-care into my environment, whether through décor or intentional moments of calm. I also set my phone screen to red in the evenings to support natural sleep cycles and encourage restfulness.
Sauna with chromotherapy. A sauna session enhanced with soothing chromotherapy colors is my ultimate method for unwinding and rejuvenating.

These rituals are my sanctuary—an essential reminder to prioritize self-care and create a balanced, serene lifestyle.

Quevedo’s love for cosmetics began as a young girl, working in her mother’s herbal apothecary store in Barcelona, Spain.

Best advice?

Embrace challenges. Obstacles are an inevitable part of any journey. Tackle them with determination, strategy, and the support of a strong, like-minded team. True growth often emerges from overcoming challenges, not avoiding them.
Adapt and recalibrate. Life and business rarely follow a straight path. When plans falter, take the lessons, pivot, and forge ahead. Resilience and adaptability are the foundations of long-term success.

Ultimately, whether in the beauty industry or any other field, success is rooted in passion, dedication, and staying true to your purpose while remaining open to learning and evolving along the way.

How do you like to relax?

I have a ritual that helps me disconnect and recharge. It begins with lighting a candle, brewing an aromatic green tea or creating a herbal infusion, and leaving my phone in another room. I take a few deep breaths and allow myself to be fully present in the moment. When possible, I enjoy stepping into a sauna to care for my body, release toxins, and unwind. If chromotherapy is available, I gravitate toward red and green lights for their energizing and balancing properties.

Quiet moments of solitude are my way to reset. Indulging in a full HairSpa ritual or taking time for reflection helps me feel recharged and grounded. Relaxation can also mean gathering with my family around the table, sharing laughter and heartfelt stories, or hosting friends in a cozy setting with a thoughtfully selected glass of wine, savoring its unique origin and craftsmanship.

For me, relaxation is about creating intentional, magical moments—whether alone or surrounded by loved ones—that restore balance and bring joy.

For more information about Miriam Quevedo, visit the website and follow on Instagram: @miriam_quevedo

[Images courtesy of Miriam Quevedo]

Beauty Boss: Miriam Quevedo, Founder & CEO of Miriam Quevedo, Combined Her Knowledge and Passion to Develop an Award-Winning, Anti-Aging Skin and Hair Care Company