Beauty Boss: MIXIK SKIN Co-Founder Lena Park Shares the Inspiration for Creating an All-Mist Line of Korean Beauty Skincare and More
Lena Park.
Our latest Beauty Boss is Lena Park, Co-Founder & Brand Director of MIXIK SKIN—a Los Angeles-based Korean beauty brand that features convenient all-mist formulations. Their innovative products make skincare routines easy and fun with playful packaging in bright colors, in addition to vegan and cruelty-free formulations that leave skin glowing.
Fun and Innovative Korean Beauty Products You Need to Try
MIXIK SKIN is designed for all skin types at every age, including everything from cleansers and moisturizers to serums, travel-size products, and most recently, lip products. Their brand-new “Gumball Lips” lip care collection consists of glossy serums, juicy lip tints, and plumping ampoules—all of which are designed to nourish and hydrate lips while adding the ultimate pop of color and shine.
We chatted with Park who shared her favorite beauty and wellness tips, secrets for success, best advice, and much more.
When was MIXIK SKIN founded and what does the name mean?
The idea for MIXIK began in 2022 with my co-founder and CEO Sunny Oh. The name MIXIK came from our first two formulations, which were the Botanical Serum and the Hydra Cream. These products are bi-layer formulations, and we were teaching other people to shake them to mix it. After repetitively saying mix it, the name totally stuck with us and we added the K at the end as a nod to our K-beauty roots.
What inspired the creation of your brand?
Back in 2022, it was really a time of examining our health as a result of a global pandemic. During this time, Korean airline flight attendants were seen frequently misting their faces to keep their skin hydrated, which inspired us to re-examine the effectiveness of skincare and also the anti-contamination value of a mist delivery format.
As we started to think about the brand more seriously, we were really looking for convenient, clean, and effective skincare that wasn’t a hassle to keep up with, even if life got busy. The brand ethos of MIXIK is to minimize our routines so we can maximize our lives!
MIXIK SKIN is an all-mist line of Korean beauty skincare products based in Los Angeles.
Do you have a hero product?
Our hero product is the Hydra Cream! Our customers really love how it provides all-day hydration and how amazing it smells. It’s a lovely experience to spritz Hydra Cream in the morning. If you wear makeup, it also creates a smooth, hydrating base that helps your makeup go on evenly.
What are your favorite products from your brand?
My favorite product is the Cleansing Oil. I’ve always understood the value of a double-cleansing routine, but it was really hard for me to maintain one with a cleansing oil. It does such a great job of removing my makeup SPF and all of the impurities from the day. I feel so clean afterward and it makes it so much easier to do a double cleansing routine.
It doesn’t feel like a chore to take off makeup anymore. I keep it in the shower and it only takes two spritzes to remove my makeup! I also wear a super waterproof Japanese eyeliner that used to give me raccoon eyes even after I washed my face, but with the Cleansing Oil, I don’t have that issue anymore.
Where are your products sold?
Direct-to-consumer on our website, Amazon, Urban Outfitters, and CVS.
MIXIK SKIN Hydra Cream ($29) is a double-layer cream packed with plant-based oils and rosewater to hydrate skin.
Future plans for the brand?
Our goal will be to continue to make convenient and fun products that are accessible to everyone. On February 11, we launched our “Gumball Lips” Lip Care collection. Since our brand was born in LA, it goes without saying we probably need a great sun care system (wink, wink) in the future as well!
In general, we are looking to continue to work with influencers, have a strong marketing strategy, and equally push retail distribution and e-commerce.
Who inspires you?
I feel really lucky because I get to create our brand with fearless women as my co-founders and mentors. And, at the same time, there are so many amazing Asian-American female founders who’ve already paved the way in the beauty industry. Watching their success and having the opportunity to be in the same room with them is what inspires me lately.
Secret to success?
I have such a long way to go before I can properly answer this question! But, from what I have experienced thus far, success really does not happen overnight. So I’d like to think that if I can be one percent better each day, then hopefully it will compound over the years.
Recently, MIXIK SKIN launched a line of lip serums, lip tints, and plumping lip ampoules in a variety of fun shades.
Beauty secrets?
Similar to the above question, I guess there are no real secrets, only consistency. It’s the same with beauty— consistency leads to results and to stay consistent, I think it helps to make things easy for yourself. Like a convenient spray skincare routine!
This isn’t a secret, but I can attest that double cleansing really does make your pores look smaller and your skin feel cleaner.
OK, this one might actually be a beauty secret: rubbing the inside of a banana peel on your face is great for toning and brightening your skin!
Wellness tips?
Good sleep!
Best advice?
"Success is a journey, not a destination"
How do you like to relax?
Shower, face mask, and an intriguing show. Golfing on the weekends. A really nice spa day or hotel staycation on the regular is the dream!
For more information about MIXIK SKIN, visit the website and follow on Instagram: @mixikskin
[Images courtesy of MIXIK SKIN]
Kamala Kirk is a University of Southern California graduate and has been an editor/writer for more than a decade. She has written for E! Online, Total Beauty, TravelAge West, Malibu Times Magazine, and many more. She resides in Los Angeles and is a proud pug mom. Follow her on Instagram: @kamalakirk