Beauty Boss: prettypeoplepop Is a Small-Batch, Clean Skincare Line That Was Inspired by Founder Haley Reynolds' Holistic Lifestyle
Haley Reynolds.
Our latest Beauty Boss is Haley Reynolds, Founder of prettypeoplepop—a line of small-batch skincare products crafted with clean, powerful ingredients that nourish and heal skin for the ultimate glow. Growing up, Haley struggled with acne and sensitivity, and as a result of switching to a more holistic lifestyle and discovering the power of simple, whole ingredients, she started out making products for herself, and later family and friends.
Ultimately this led Haley to launch her own skincare line. Shortly after she married her husband Reed in 2023, the couple combined their passions to turn her hobby into a thriving company with a full range of skincare products that heal skin and empower others to live cleaner, more radiant lives.
We chatted with Reynolds who shared the inspiration behind the brand, secrets for success, best advice, and much more.
prettypeoplepop is a line of small-batch skincare products crafted with clean, powerful ingredients that nourish and heal skin.
When was prettypeople founded and what does the name mean?
I officially launched prettypeoplepop in 2023. The name is a love note to every woman who’s ever been told she’s “too much.” To me, “prettypeoplepop” means pretty is a presence. It’s an energy. And when you take care of your mind, body, and skin—you radiate naturally. You pop!
What inspired the creation of the brand?
prettypeoplepop was born from my own healing journey. For years, I struggled with acne and sensitive skin and I kept getting let down by products that claimed to be “clean” but were filled with water, fillers, and ingredients I couldn’t even pronounce.
At the same time, I started discovering a more holistic way of living. I was learning about the power of simple, whole ingredients and how our skin doesn’t need 12 steps—it needs real nourishment.
That’s when I started making things for myself… and then for friends and family dealing with things like eczema, irritation, or dry, reactive skin. The more I saw it working, the more I realized: women deserve better. Skincare should feel good, smell amazing, and actually help your skin heal, not just cover it up. So I turned that love into a brand. A brand that’s bold, effective, and actually clean.
prettypeoplepop Pretty Girl Whipped Body Balm ($39) nourishes skin with a whipped texture and natural ingredients featuring the pleasant aroma of lavender, vanilla, rose, and clary sage.
Do you have a hero product?
Our Pretty Girl Whipped Body Balm is the ultimate natural skincare essential. It’s made with mango butter, rose powder, and essential oils like lavender and clary sage. It hydrates, soothes, and leaves your skin glowing without any of the junk or toxic fillers.
What’s your favorite product from the line?
It’s so hard to choose, but I’m obsessed with Pretty Girl (obviously). I also swear by our Pretty Face Cleaning Oil. It melts off makeup, smells like a luxury spa, and supports your skin barrier. I also can't go more than a few days without our Green Goddess Clay Face Mask. It clears blemishes quickly and leaves my skin feeling bright and even. I’m obsessed with it actually!
Where are your products sold?
Right now we’re sold exclusively on our website. It’s where you’ll find the full collection of our whipped body balms, oil cleanser, masks, and soap bars. All clean, small batch, and woman-owned products.
Future plans for the brand?
We’re expanding our collection to include more scrunchy lifestyle essentials. Think candles, body care, and intentional self-care tools. And long term? We want to continue to grow prettypeoplepop online and stay open to future opportunities that come our way. We are big on letting the universe work its magic and flow with the possibilities!
Reynolds was inspired to create her skincare line as a result of her personal holistic wellness journey.
Who inspires you?
Honestly, the women who buy from prettypeoplepop. The moms, the founders, the girls healing their skin and rebuilding their confidence. I created this brand for them. I am them. The women who send me DMs and emails about how our clean skincare and natural body care are transforming either their sensitive skin or the kids, they melt me every single time.
I can't get enough of those kind of heart warming stories because I know what its like to have skin so terrible and painful that my confidence was gone. So when I get a message like those ones, I know their confidence is rising and they will move through life glowing, from the inside out!
Secret to success?
Stay rooted in your “why.” There are a million things to distract you, but when you remember who you’re serving and why it matters, everything else becomes noise.
Best advice?
Stop waiting to feel ready. Start scrappy. Learn as you go. And protect your peace, your energy is your currency. You can do anything you set your mind to and I firmly believe that!
prettypeoplepop Blessed Girl Whipped Body Balm ($39) is a hydrating whipped formula that features the wonderful aroma of frankincense, orange, vanilla, and grapefruit.
Beauty secrets?
Oil cleansing is a game changer. Your skin barrier will thank you. And don’t forget your body skin! Face care is essential, but body care deserves the same attention. Daily hydration with clean, nourishing ingredients makes a huge difference over time.
Wellness tips?
More nature, less noise. Movement, connection, and a skincare routine you actually love. I also believe in romanticizing the small things: soft towels, tea at sunset, applying body balm like a ritual. It all adds up. Living in the present and noticing the small things makes the biggest difference to our glow as women.
How do you like to relax?
With our Pretty Girl Balm post-everything shower, walks in nature with no phone, time with my friends and family, meditation, and fresh sheets after a full skin reset night. I also love a spa day with a girlfriend or a solo target run in my favorite hoodie—luxury is how you define it.
For more information about prettypeoplepop, visit their website and follow on Instagram: @prettypeoplepop
[Photo credit: Gigi Dunn Photography]
Kamala Kirk is a University of Southern California graduate and has been an editor/writer for more than a decade. She has written for E! Online, Total Beauty, TravelAge West, Malibu Times Magazine, and many more. She resides in Los Angeles and is a proud pug mom. Follow her on Instagram: @kamalakirk