Beauty Boss: Tanne Snowden, Founder of Tronque
Tanné Snowden.
Our latest Beauty Boss is Tanné Snowden, Founder of Tronque—a clean, high-performance body care brand originating from New Zealand. The brand was born through her struggle with reproductive health and while recovering from endometriosis surgery, she learned about endocrine disruptors in skincare and how they mimic hormones.
After looking into her skincare regime, Snowden discovered that the products she was using from well-known brands contained harmful ingredients that are proven to disrupt human hormonal systems, which inspired her to create her own line of clean and effective skin care.
18 New Zealand Beauty and Wellness Brands You Need to Know About
Tronque intentionally focuses on the skin of the body and uses the environment as its source, formulating products that deliver effective ingredients that nourish and heal the body. All of their formulas are clean, plant-based, scientifically-proved, and responsibly made in New Zealand.
We chatted with Snowden who shared her favorite wellness tips, secrets for success, best advice, and much more.
When was Tronque founded and what does the name mean?
Tronque meaning your “trunk,” the core of your body, was founded just over two years ago in New Zealand. Tronque is a clean, high-performance body care brand that specializes in using ingredients typically found in face care. We use natural, organic, biotech, patented, and rare ingredients in products that are specifically formulated for the use on the body.
What inspired the creation of the brand?
After my second surgery for endometriosis, I started researching what else impacts this disease, aside from genetic causes. I learnt about endocrine disruptors and their impacts on human health.
I was also left with five significant scars on my pelvis and after trying everything available on the market targeted at removing scars, I quickly came to the conclusion that these weren’t changing the appearance and discoloration of my scars and most of the products I was using were full of endocrine disruptors, synthetic dyes or silicones.
This led to me recreating my beauty routine and how I cared for my health. I began formulating and experimenting in my kitchen while recovering, to develop a clean alternative to erase scars; a formulation that soon erased them completely.
The positive results with my own scars was the original catalyst for the creation of Tronque. My intent from the beginning has been to share what I’ve learnt and help others heal.
Tronque is a line of clean, high-performance body care products originating from New Zealand.
Does Tronque have a hero product?
Tronque was born from our Scar Concentrate, which is rich in actives and botanicals to repair and reduce scars, weakened and damaged skin. There truly isn’t a product like it on the market globally.
Biotech virgin maracuja oil repairs skin tissue, by stimulating the key markers of cell proliferation by encouraging the synthesis of elastin and collagen. While a combination of four supercharged actives and 16 bioactive superfruits and botanicals oils nourishes, softens, and repairs damaged skin.
Our Vitamin C Body Oil has won countless global awards for being a highly effective formula. Vitamin C Body Oil is far from your typical body oil with patented ceramides, biotech lipids, Vitamins A and C and nutrient rich Vitamins and Minerals that deeply nourish and repair at a cellular level.
Mix a couple drops of the Scar Concentrate with the Vitamin C Body Oil and this will combat any pigmentation on the body.
What are your favorite products from the brand?
That’s tough; however, for my skin, Firming Butter is an absolute dream product. Firming Butter is a soufflé of velvety repairing butters combined with active biotech ceramides, niacinamide, hyaluronic acid, Atlantic Ocean Kelp, New Zealand Red Seaweed, and Red Maple Bark to protect and restore.
I have very dry skin and this is extremely reparative and absorbs thoroughly without being greasy or leaving your skin feeling heavy. Our cosmetic scientists formulate for some of the most popular brands on the market and Firming Butter is still their favorite product and one they use daily from everything they have ever made.
I also find the Ionic Dry Body Brush very satisfying to use. You can physically see the dry, dead skin cells being swept off our skin with each use. The powerful ionic bristles leave your skin as soft as a baby’s while boosting circulation and regrounds your natural energy state.
Tronque Scar Concentrate is a supercharged scar oil rich in actives and botanicals that repairs and reduces scars, as well as weakened and damaged skin.
Where are your products sold?
You can find Tronque stocked globally and throughout the U.S. at Bergdorf Goodman, Neiman Marcus, Bluemercury, Saks Fifth Avenue, The Well, along with wellness spas and clinics. We are also physically stocked throughout Canada, Australia, and New Zealand.
Future plans for the brand?
We’re extremely excited to announce that we just launched into Bergdorf Goodman! We also have our first deodorant launching next month that will completely change your everyday personal care routine. This 100% natural deodorant is consciously blended with highly efficacious, clinically-proven actives specifically for odor, sweat control, inflammation, bacteria, and microbial activity of the underarm area.
Tronque’s natural deodorant features a “Botox” mimicking ingredient that inhibits acetylcholine (muscle neurotransmitter) release, reducing nerve signals controlling sweat gland activity.
Who inspires you?
There are many people and creative spaces that constantly inspire me. From galleries, museums, art, books and photography to reading research and science analysis papers. I love to see what other creatives launch and produce. We are lucky to have easy access to an abundance of inspiration.
Secret to success?
Determination, curiosity, passion, and openness.
Tronque Vitamin C Body Oil features a revolutionary biotech lipid complex that boosts elasticity, firmness, and hydration.
Beauty secrets?
Water! I truly believe to look and feel your best, a combination of internal and external elements is the best recipe. Whether this is supplements, exercise, being in nature or using the best topical skin treatments, I find an amalgamation of wellness and beauty care to have the best results.
Wellness tips?
Self-care is all encompassing for me, a complete mind-body experience. For me, it is about taking time for myself, reflection, meditation, and body work.
I find breath work and grounding myself changes everything. That sounds so simple, but when we feel overwhelmed and unfocused, we tend to forget breathing deeply to refocus. I also meditate at night which allows my racing mind to calm.
I love guided meditation. I have a very busy mind and have never been able to meditate prior to trying a particular type of guided meditation.
Best advice?
Treat your body just like your face.
Favorite way to relax?
I’m still learning and find it harder the busier I become! I have found meditation, saunas, and reading to be the most effective relaxation techniques for myself.
For more information about Tronque, visit their website and follow on Instagram: @tronque_
[Images courtesy of Tronque]
Kamala Kirk is a University of Southern California graduate and has been an editor/writer for more than a decade. She has written for E! Online, Total Beauty, TravelAge West, Malibu Times Magazine, and many more. She resides in Los Angeles and is a proud pug mom. Follow her on Instagram: @kamalakirk