Beauty Brands and Products That Are Making a Difference During Breast Cancer Awareness Month

[Photo by Angiola Harry]

Many of us have been affected by cancer in one way or another, whether you’re a survivor or you have a family member, friend or colleague that has beaten cancer or lost the battle. And according to Breastcancer.org, a nonprofit that provides up-to-date information about breast cancer, approximately one out of every eight women in the United States will develop invasive breast cancer over the course of her lifetime.

Breast Cancer Awareness Month was founded in 1985 with the aim of promoting mammograms as an effective tool in the fight against breast cancer. Over the years, the pink ribbon has become a symbol for breast cancer, and every October a variety of events are held around the world to raise money for breast cancer programs.

Beauty Boss: Alina Mehrle, Founder of AMEON

Ever year, various companies and beauty brands release limited-edition products in support of Breast Cancer Awareness Month, as well as donate a portion of proceeds towards breast cancer research and organizations. For 2023, we’ve put together a list of different beauty brands and products that are making a difference during Breast Cancer Awareness Month.

This month, retail therapy is going to feel more meaningful as your dollars go towards an important cause. From pink products and spa treatments to other initiatives, read on to browse and shop the various offerings to show your support for Breast Cancer Awareness Month.

amika

Haircare brand amika recently surpassed $1 million in donations to HairToStay since its partnership began in 2018. HairToStay is a nonprofit that aims to increase awareness and provide financial support to cancer patients for scalp-cooling technology, a treatment that can dramatically reduce chemotherapy-induced hair loss. Amika donates 1% of e-commerce sales to HairToStay, plus the brand just launched its new limited-edition amika x HairToStay The Wizard Silicone-Free Detangling Primer ($29), which reduces frizz, cuts down on blow-dry time, protects against heat up to 450º F, and one dollar from every purchase of the detangler in October will support HairToStay.

The Beachwaver Co. 

In honor of Pink October, The Beachwaver Co. is raising awareness and celebrating the strength and resilience of women battling cancer in partnership with Cancer Culture. For the month of October, 100% of net profits from the Pink Root Therapy Scalp Massager ($10) will be donated to a charity that supports people affected by breast cancer. If purchased from Beachwaver’s TikTok shop, 20% of net sales will be donated. The scalp massager exfoliates the scalp, removes product build-up, and increases circulation to maximize the benefits of haircare products.

Colleen Rothschild

When founder Colleen Rothschild was diagnosed with breast cancer in 2021, she made it her mission to inspire and uplift women everywhere. The Colleen Rothschild Breast Cancer Awareness x Quench & Shine Travel Hair Essentials Set ($75) is a haircare kit that also supports an important cause. 25% of the sales go directly to the Pink Fund, a nonprofit that provides crucial support to breast cancer patients by helping to cover non-medical expenses, relieving the financial burden during treatment and recovery. The set includes:

• Quench & Shine Restorative Shampoo, 100 mL (3.3 fl oz)

• Replenish & Shine Daily Conditioner, 100 mL (3.3 fl oz)

• Quench & Shine Restorative Mask, 50 mL (1.7 fl oz)

• Smooth & Shine Hair Serum, 30 mL (1 fl oz)

• Protect & Perfect Styling Cream, 30 mL (1 fl oz)

• Scalp Massager

• Limited-Edition CR Voyager Case 

CURAPROX

Renowned Swiss oral care brand CURAPROX has partnered with Susan G. Komen to join the fight against breast cancer and save lives with its revamped CS 5460 Toothbrush in a limited-edition pink set ($39.95). It features six candy-colored toothbrushes in six different shades of pink and 25% of the retail sale price from each kit will be donated to the Susan G. Komen Foundation through the end of October.

Elemis

Elemis is continuing its partnership with Look Good Feel Better once again for the month of October.  For every purchase of its brand-new Pro-Collagen Rose Micro Serum ($135), the brand will donate $10 to Look Good Feel Better in honor of BCA month. This year Elemis is proud to continue its support to Look Good Feel Better, a dedicated charity supporting individuals at every stage of their cancer journey. Regardless of sales, ELEMIS guarantees to give a minimum of $30,000 to the organization.

EVER

Throughout October, EVER skincare is donating 25% of proceeds from purchases of its best-selling SMOOTH Lip Peptide in Rose ($26) to Living Beyond Breast Cancer, a national nonprofit that connects people with trusted information and a community of support. It offers practical resources for those coping with, managing, and living with breast cancer.

K’lani

Throughout October, all proceeds from K’lani’s new Hope pink hair tie bracelet pack ($18.99) will be donated to the Susan G Komen Foundation for research. The brand is dedicated to supporting organizations that fund cancer research so patients and their families can feel hopeful in their treatment and future. K’lani evokes the spirit of aloha woven into every design and will continue to advocate for the fight against breast cancer.

Lauren Moshi

Celebrity-favorite apparel designer Lauren Moshi’s Breast Cancer Awareness Collection features an assortment of stylish pieces ranging from comfy sweatpants to studded tees and more—all in various shades of pink. 10% of all sales from the collection will be donated to the Susan G. Komen organization to help the fight against breast cancer.

Mirabella

Mirabella has partnered with Breast Cancer Research Foundation, giving 20% of retail sales of some of their pink makeup products for the month of October. Products that give back include their new October launches of their T.R.U.E To You Buff Eyeshadow Palette ($50) and Spellbound Face Trio ($32).

Naturopathica

In honor of BCA month, Naturopathica is offering a 50% discount on their signature body and facial oncology relief treatments at their spas with locations in  Chelsea, Tribeca at the Nexus Club (upcoming), and East Hampton—while the remaining 50% will be donated to Mount Sinai West Breast Surgery Center. Naturopathica is celebrating their commitment to oncology care and making these treatments more accessible to all cancer patients while benefiting a world-renowned cancer treatment and research organization.

RevitaLash Cosmetics

RevitaLash Cosmetics has brought back its limited-edition “Pink” promo where the brand is donating $2 per RevitaLash Cosmetics purchase to breast cancer and research charities worldwide. This is in addition to their “Eternally Pink” philanthropic pledge to support BCA, research, and education initiatives all year long.

Sips By

Tea can be a great source of natural comfort and stress relief, and Sips By’s Breast Cancer Awareness Tea Collection ($40) is here to send love and support to anyone whose life has been impacted by breast cancer. $3 from each purchase will be donated to the Breast Cancer Research Foundation. The collection comes with enough tea to make more than 80 cups, as well as a pink tea heart sticker. It includes:

• Steep Society - A Woman’s Woman Breakfast tea (2 oz loose leaf)

• Tea Kitten - Darling (2 oz loose leaf)

• Tiny Bee Tea - Honey Queen (2 oz loose leaf)

• Magic Moon - Sparkling Rose (2 oz loose leaf)

SORU Jewelry

During the month of October, SORU Jewelry brand will donate 10% of all pink styles for the month of October to Breast Cancer Now. Offerings include Rose Quartz Earrings ($215), Rose Quartz Ring ($124), and Pink Gardenia Charm ($128) pictured above. Worn be celebrities including Kate Middleton and Rose Huntington-Whiteley, SORU Jewelry is a line of luxurious and ethically sourced jewelry mostly made in Italy and Turkey featuring solid gold, gold plated solid silver, and genuine gemstones.

YENSA Beauty

YENSA Beauty is supporting BCA month with its new Power Pink Bundle ($75)! Valued at $90, the curated pink trio consists of Super Serum Silk Cream Blush in “Radiant Rose,” Vibrant Silk Lipstick in “Vivid,” and Luxe Lip Oil in “Pink Shine.” The bundle will be available for purchase from October 6 to 31, and 100% of the profits will be donated to the Dr. Susan Love Foundation for breast cancer research.

[Images courtesy of brands]

Kamala Kirk is a University of Southern California graduate and has been an editor/writer for more than a decade. She has written for E! Online, Total Beauty, TravelAge West, Malibu Times Magazine, and many more. She resides in Los Angeles and is a proud pug mom. Follow her on Instagram: @kamalakirk