Beauty Brands Join the Fight Against Australia's Brushfires
The devastating brushfires in Australia have left a tragic impact on precious wildlife and killed almost half a billion animals, displaced hundreds of thousands of people and families, and burned down thousands of homes and millions of acres of land. As the planet’s climate crisis continues, several beauty brands have stepped up to take action and join the fight against this sad situation that is our current reality.
Here, we highlight the companies that are doing their part to make a different in the world. Learn how you can get involved and make an impact, too.
Herbivore Botanicals
Skincare brand Herbivore Botanicals has teamed up with WIRES, a wildlife rescue nonprofit that is saving and caring for thousands of sick, injured, and orphaned native animals. Throughout the remainder of January, Herbivore Botanicals will match 100% of all donations made to support WIRES through Herbivorebotanicals.com; Donate to Support Australia.
As a 2020 initiative, Herbivore Botanicals has goals that include dramatically reducing their carbon footprint and using only non-virgin + recyclable packaging by 2021! Read more about Herbivore Botanicals’ Sustainable Initiatives here. Through various philanthropic efforts, including donating $1 with every PRISM 20% AHA + 5% BHA Exfoliating Glow Facial to LGBTQIA+ organizations year around, Herbivore is proud to support a range of charitable efforts.
For more information, visit herbivorebotanicals.com and follow them on Instagram: @herbivorebotanicals
KEVIN.MURPHY
Australian haircare brand KEVIN.MURPHY will be donating $100,000 to various organizations in Australia to provide relief and recovery assistance to its citizens, firefighters, and wildlife. The brand encourages those that find it in their heart to donate and have listed the links to the organizations it will be giving back to below. They are on the front lines and assisting not only people, but also animals affected. Below are descriptions of how the donations will be used.
The regional fire services in the worst affected states, NSW, SA & VIC all require significant help for volunteer firefighters on the frontline, as well as provide relief to those affected. The Red Cross Disaster Relief is supporting thousands of people in evacuation centres and recovery hubs across Australia.⠀ ⠀
South Australian Country Fire Service
Victoria Country Fire Authority
For more information, visit kevinmurphy.com.au and follow them on Instagram: @love_kevin_murphy
Maria Nila
Vegan haircare brand Maria Nila is extremely passionate about helping their friends down under, and have recently shared that they will be implementing a campaign to donate to Australia through The Perfect World Foundation, which will help protect the animals.
Customers of Maria Nila can help by using the code AUSTRALIA to not only receive 20% off the whole purchase, but the brand will also donate the entire amount of that sale to The Perfect World Foundation.
For more information and to purchase, visit marianila.com and follow them on Instagram: @marianilastockholm
Nomad Cosmetics
The founders of Nomad Cosmetics, Felicia and Antti Rintanen, traveled to Sydney in 2017 and have a great love and appreciation for the country, and just announced their Sydney Save & Give Event in response to the Australian Brushfires. During their visit is when and where the Sydney palette was born, a palette that was inspired by the natural beauty of the country. Nomad is hoping that with this initiative they will be able to help save animals with donations going to RSPCA Australia.
Help the brand raise donations the following ways:
SAVE: 30% off Sydney Palette, Only $19 (regularly $27)
GIVE: $10 of every palette sold goes to RSPCA Australia
For more information and to purchase, visit nomadcosmetics.com and follow them on Instagram: @nomadcosmetics
[Images courtesy of brands]
Kamala Kirk is a University of Southern California graduate and has been an editor/writer for more than a decade. She has written for E! Online, Total Beauty, TravelAge West, Malibu Times Magazine, and many more. She resides in Los Angeles and is a proud pug mom. Follow her on Instagram: @kamalakirk