Beauty Boss: Janelle Friedman, Founder of GoodJanes

Janelle Friedman.

Our latest Beauty Boss is Janelle Friedman, Founder of GoodJanes—a line of beauty and skin care products that feature essential formulas and cutting-edge technology to promote a health-conscious and pure way of life. They offer fresh innovations and use environmentally-friendly ingredients, in addition to being vegan, 100% cruelty-free, and free of sulfates or harsh chemicals.

A former lawyer turned beauty expert, Friedman is an avid lover of all things natural, healthy, and good for the body and soul. In her journey to find natural beauty products that were still fashionable and up-to-date with current skin care trends, Friedman had a hard time finding products that aligned with her needs and quality standards. She developed her brand in order to create the best beauty tools and products that would keep people and their skin looking young, radiant, and beautiful.

We chatted with Friedman, who shared the inspiration behind the brand, secrets for success, wellness tips, favorite beauty products, and much more.

When was GoodJanes founded? What’s the meaning behind the name?

GoodJanes was founded in 2014 and we launched our first products in 2018. We were creating, formulating, and producing our skin care line for four years prior to our launch date.

My family has called me Jane since I was a little girl. And “good” means all things fine and lovely, useful and beneficial. It just fit!

What inspired the creation of the brand?

I love all things natural and clean. I am very much into having a healthy body. I eat fresh and heart-healthy foods that promote overall better health and nourish and protect my skin. I work hard to stay healthy. I want the outside of my body to match the inside. I wanted skin care products that were clean and healthy, luxurious and affordable. I couldn’t find any that hit all the marks so I tried to fill a gap in the marketplace.

Does GoodJanes have a hero product?

H2OMYGOD is our best seller. It is a water-based cream designed to help protect, soothe, and brighten the skin. It is infused with collagen peptides and vitamin C. It helps even out skin tones while the plant-based stem cells in it extract and aid in anti-aging and oxidation. This is one product that feels good on anyone’s skin.

What are your favorite products from your brand?

I absolutely cannot live without the Face Latte and Face the Morning.

Face Latte is an anti-aging serum that uses apple and echinacea stem cells to help minimize the appearance of wrinkles and revitalize the skin. It also aids in reducing environmental and UV stress on the skin, helps promote collagen production, and reduces redness.

Face the Morning is a gentle foaming cleanser on the skin but tough on impurities. Green tea helps to remove dirt and oil easily while aloe vera and alpha-bisabolol help to moisturize and soothe skin. Gardenia stem cell also aids in firming the skin by helping to protect your natural collagen.

Where are your products sold?

GoodJanes currently sells products on our website, on Amazon, and some beauty stores. We are also going to be in the Allure Store in New York opening in July 2021.

Future plans for the brand?

We are in the process of launching four new products hopefully this summer or beginning of fall. We are planning to develop a naturally-derived makeup line in the future.

GoodJanes Face Latte ($48) is an anti-aging serum that helps minimize the appearance of wrinkles and revitalizes skin, reduces environmental and UV stress on the skin, helps promote collagen production, and reduces redness.

What inspires you?

My three daughters inspire me. They are all, kind, beautiful, smart, and motivated.

Secret to success?

My “secret to success” is always trying and striving to being creative, never giving up, thinking, and trying things outside the box.

Beauty secrets?

Drink lots of water, drink lots of water, and drink lots of water. Get plenty of rest, eat healthy, and take great care of your skin using a skin care line that is good for anti-aging and naturally derived. Hopefully, that skin care line is GoodJanes.

Wellness tips?

Exercise daily, eat more plant foods, maintain a regular sleep schedule, and be happy.

Best advice?

Happiness is contagious. Pass it forward. I also love to help and encourage other women. Try to be a rainbow in someone’s cloud.

How do you like to relax?

I relax by taking a hot bath with several drops of GoodJanes BFO oil, enjoying a beach day with a good book, taking daily walks with my husband and our three dogs Daenerys, Leona, and Zuma.

For more information, visit goodjanes.com and follow on Instagram: @goodjanesbeauty

[Images courtesy of GoodJanes]

Kamala Kirk is a University of Southern California graduate and has been an editor/writer for more than a decade. She has written for E! Online, Total Beauty, TravelAge West, Malibu Times Magazine, and many more. She resides in Los Angeles and is a proud pug mom. Follow her on Instagram: @kamalakirk