Behind the Brand: Goldthread Tonics Wellness Drinks Are Powered by Adaptogens, Spices and Super Herbs
William Siff’s journey into the world of plant medicine and the creation of Goldthread Tonics has been deeply rooted in his lifelong passion for holistic wellness and herbalism. Growing up in a family that valued natural remedies and alternative therapies, he developed a profound appreciation for the healing power of plants from a young age.
His formal education in herbalism and traditional Chinese medicine further fueled his desire to explore the therapeutic potential of botanicals. After years of studying and practicing herbal medicine treating clients at his private practice, he founded Goldthread Tonics with the vision of making plant-based remedies accessible to a wider audience.
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Goldthread Tonics are refreshing drinks that are made with powerful blends of adaptogens, super herbs, spices, and other botanical ingredients that offer real wellness benefits to support the body’s core functions. Formulated with whole plant ingredients and sourced from the most potent regions of the world, the tonics deliver high levels of micronutrients, minerals, and vitamins that taste great and help people feel their best every day.
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“Driven by a commitment to sustainability and quality, I set out to source the highest-quality medicinal plants and adaptogens and formulate our tonics using time-honored recipes and modern scientific research,” Siff says. “Through Goldthread, I aim to empower individuals to reconnect with nature and harness the transformative power of plants to embody their highest potential. In addition to my work with Goldthread, I have also authored the Plant Medicine Protocol, a comprehensive guide to integrating herbal remedies into daily life for optimal health. My hope is to inspire others to embark on their own journey of healing and self-discovery through the power of plant medicine.”
We chatted with Siff, who shared the inspiration behind the brand, their unique ingredients and wellness benefits, and more.
When was Goldthread Tonics founded and what does the name mean?
Goldthread Tonics was founded in 2015 with the vision of creating high-quality, plant-based tonics to support holistic wellness. The name "Goldthread" was inspired by a medicinal herb known as Coptis chinensis, which has been used for centuries in traditional Chinese medicine for its therapeutic properties. The goldthread plant is known for its bright yellow roots, which resemble threads of gold, hence the name. In traditional herbalism, goldthread is prized for its bitter taste and potent medicinal properties, particularly its ability to support digestion and overall health.
We chose the name Goldthread for our brand to symbolize the essence of botanical medicine and the transformative power of plants. Our mission is to harness the healing potential of nature's bounty and share it with the world through our line of tonics and herbal remedies.
Tell us more about your tonics and what makes them special.
Goldthread Tonics are crafted with a unique blend of botanicals carefully selected for their therapeutic properties and exceptional quality. What sets our products apart is our commitment to using whole plant ingredients, which ensures that each tonic is not only delicious but also highly potent and effective. Each Goldthread Tonic contains 14 grams of medicinal plants and adaptogens. Our formulations are rooted in both traditional herbal wisdom and modern scientific research, resulting in synergistic blends that address a wide range of health concerns. Whether it's supporting immunity, promoting relaxation or enhancing vitality, each tonic is designed to nourish the body and restore balance.
What truly makes our products special is our dedication to sustainability and ethical sourcing. We work directly with farmers and suppliers who share our values, ensuring that our ingredients are grown and harvested in a way that is environmentally responsible and supports local communities. Furthermore, our tonics are crafted in small batches to maintain freshness and potency, and we use eco-friendly packaging whenever possible to minimize our environmental footprint.
Overall, Goldthread Tonics offers a holistic approach to wellness that is both effective and sustainable, allowing our customers to experience the transformative power of plants in their purest form.
Do you have a hero flavor? What’s your favorite?
I'm often asked about my favorite product, and it's truly a difficult choice because each tonic holds a special place in my heart. However, if I had to choose a hero product, it would be our Turmeric Radiance tonic.
Turmeric Radiance is a unique blend of turmeric, ginger, and other potent botanicals renowned for their anti-inflammatory, immune-boosting, and digestion-supporting properties. It's not only delicious, but also incredibly versatile, making it a staple in my daily wellness routine. I love how Turmeric Radiance supports my overall well-being, providing a comforting warmth and vitality that helps me navigate the demands of everyday life. Whether I'm starting my day with a golden latte or winding down in the evening with a soothing tonic, Turmeric Radiance is always there to nourish and uplift my spirit.
Where are your products sold?
Goldthread Tonics products are available in almost 7,000 retail locations nationally. Find your nearest store that stocks Goldthread here or shop from the comfort of your couch on Instacart. Later this spring, we plan to begin selling direct to consumer on our website so be sure to follow us on Instagram or subscribe to our emails to stay updated on timing.
What's next for the brand?
As we continue to grow and evolve, the future of Goldthread Tonics is filled with exciting possibilities. We are constantly exploring new avenues to expand our product offerings, reach new customers, and deepen our impact in the world of holistic wellness.
One direction we are particularly passionate about is furthering our commitment to sustainability and ethical sourcing. We're exploring innovative ways to reduce our environmental footprint, from packaging improvements to sourcing even more ingredients from regenerative and organic farms.
Additionally, we're dedicated to expanding our educational initiatives to empower individuals to take charge of their health through plant medicine. This includes developing new resources, workshops, and partnerships to share knowledge and promote holistic wellness practices.
Furthermore, we're always looking for new ways to innovate and create products that meet the evolving needs of our customers. Whether it's exploring new botanical combinations, introducing new formats, or expanding into new categories, we're committed to staying at the forefront of the natural health and wellness industry.
For more information and to purchase Goldthread Tonics, visit the website and follow on Instagram: @drinkgoldthread
[Images courtesy of Goldthread Tonics]
Kamala Kirk is a University of Southern California graduate and has been an editor/writer for more than a decade. She has written for E! Online, Total Beauty, TravelAge West, Malibu Times Magazine, and many more. She resides in Los Angeles and is a proud pug mom. Follow her on Instagram: @kamalakirk