Behind the Brand: Portrait Is an Innovative Platform that Helps Independent Businesses Succeed in the Aesthetics and Wellness Industry
Portrait is a revolutionary platform designed to help independent and small businesses compete and win in the medical aesthetics and wellness industry.
Praveen Ramineni’s journey was inspired by his family’s experiences running independent practices. While working in private equity and healthcare consulting, he saw how today’s bureaucracy made it nearly impossible for providers to achieve independence.
Dr. Patrick Blake, deeply passionate about innovation, witnessed firsthand how traditional models limited personalized care and undervalued providers’ expertise. When they met, they shared a clear vision: create a level playing field and give entrepreneurs equal access to the same tools and advantages as industry giants—so they can thrive, focus on what they love, and deliver exceptional care.
In 2019 they founded Portrait, a revolutionary platform designed to help independent and small businesses compete and win in the medical aesthetics and wellness industry. More than 500 providers nationwide have partnered with Portrait and entrepreneurs who choose the platform have saved more, grown faster, and scaled seamlessly.
They also recently unveiled PortraitLite, a new groundbreaking product that offers free tools and resources to help aesthetic businesses operate with world-class efficiency and sophistication. We chatted with Blake and Ramineni, who shared the inspiration behind their innovative platform and the unveiling of its newest launch, PortraitLite.
When was Portrait founded and what inspired its creation?
Portrait is on a mission to empower aesthetics and wellness entrepreneurs to launch and grow successful independent businesses. Inspired by his family of clinicians who thrived as practice owners, Praveen saw how today’s complexities made it challenging for providers to go independent.
As a board-certified dermatologist, Patrick experienced firsthand how traditional medspa models often undervalued providers. After meeting through a friend in San Diego, they bonded over a shared vision: to break down barriers and build a platform that enables providers to thrive on their own terms.
Praveen Ramineni and Dr. Patrick Blake are the founders of Portrait.
What sets Portrait apart from other platforms?
Portrait is the everything platform for aesthetic entrepreneurs. What makes us unique is our provider-first approach: providers operating on our platform keep 100% of their revenue and profits, with no ‘business tax’ or revenue share. From compliance and marketing to operations and tech, we offer everything providers need to launch or level up their independent medspa—so they can focus on patient care and building a lasting, successful business.
What’s the number one thing to know about Portrait when starting your own practice?
Portrait is built for entrepreneurs. You keep 100% of your revenue and profits while accessing everything you need to launch, grow, and manage a highly profitable business. It’s a true partnership focused on your success—not one that takes a cut of it. You gain the competitive advantages of the largest medspa chains while enjoying the freedom and rewards of being an independent entrepreneur. It’s a win-win.
What's next for Portrait?
We're advancing our platform with AI-powered tools and automation that empower providers to make smarter, data-driven decisions that boost profitability and elevate patient outcomes. We focus on setting a new industry standard—one that drives providers toward greater financial independence through technological innovation and smarter strategies.
Anything else you’d like to share?
Portrait isn’t just a platform—it’s a movement. We believe that when entrepreneurs have access to the same opportunities as industry giants, the entire field of aesthetic and wellness medicine thrives: providers' expertise is valued, and patients receive more personalized care. We’re driven to help bring your vision to life and achieve success as an independent business, entirely on your terms.
For more information about Portrait, visit their website and follow on Instagram: @portraitproviders
[Images courtesy of Portrait]
Kamala Kirk is a University of Southern California graduate and has been an editor/writer for more than a decade. She has written for E! Online, Total Beauty, TravelAge West, Malibu Times Magazine, and many more. She resides in Los Angeles and is a proud pug mom. Follow her on Instagram: @kamalakirk