Behind the Brand: Sera & Mattina's Wellness Supplements Are Designed to Help Elevate Your Mornings and Ritualize Your Evenings

Holistic health coach Chelcie May created Sera & Mattina, a line of supplements that are designed to help you live your healthiest lifestyle.

Chelcie May’s journey into the wellness industry was deeply personal. Years ago, she found herself feeling disconnected from her health, struggling with anxiety, gut issues, and burnout. She knew there had to be a better way, so she immersed herself in holistic health, mindfulness, functional nutrition, and wellness research—eventually becoming a certified health coach specializing in gut and hormone health, and meditation and breathwork facilitator.

“The deeper I got into my wellness journey, the more I realized just how interconnected our gut health is—not just with digestion, but with our anxiety, mood, emotions, immune system, and skin—literally everything,” says May. “Once I took control of my health, everything started to change for me. But as I became the go-to person for my friends and family when it came to wellness recommendations, I kept running into the same problem—there was nothing on the market that truly met my standards. I wanted products that were clean, effective, backed by science, and free of unnecessary fillers—but I kept coming up short. That’s when I knew I had to create what I wished existed. Quality should never be compromised, especially when it comes to our health.”

This led to the creation of Sera & Mattina, a line of wellness supplements that are designed to help you live your healthiest life, and to elevate your mornings and ritualize your evenings. They are made in the United States, non-GMO, third-party tested, backed by clinical research, and their hydrolyzed collagen peptides are sourced only from grass-fed, pasture-raised bovine and are hormone-free.

We chatted with May, who shared the inspiration behind her line of supplements, their unique benefits, and more.

When was Sera & Mattina founded and what does the name mean?

Sera & Mattina was founded in 2023 with a vision to redefine wellness through highly effective, clean, and science-backed supplements. The name Sera & Mattina, meaning “evening and morning” in Italian, represents the foundation of a balanced, nourishing daily ritual.

At Sera & Mattina, we believe that a good day starts the night before, hence why we flipped the order of the name. I was always inspired by the European approach to health and wellness, and it being so effortless. That is exactly the emotion I try to evoke within our ethos and as a company.

Sera & Mattina is a line of supplements that are designed to elevate your mornings and ritualize your evenings.

Tell us more about your supplements and what makes them unique.

At Sera & Mattina, we believe that efficacy is everything. Every supplement is formulated with clinically studied ingredients, sourced for their purity and potency, with no fillers, artificial additives or unnecessary binders. What truly sets us apart is that our products deliver immediate, noticeable results—whether it’s improved digestion, better skin or a sense of calm—while also working long-term to optimize health at a cellular level.

Each formula is carefully crafted to be multi-functional, targeting key areas like gut health, skin radiance, stress support, and full-body wellness. We focus on bioavailability, ensuring that every ingredient is highly absorbable and actually works within the body. Transparency is also at the core of our brand—we prioritize clean, third-party-tested formulations that people can trust.

Wellness isn’t about quick fixes—it’s about consistency, starting the day with intention and ending it with restoration. Our products are designed to seamlessly integrate into both morning and evening routines, supporting total-body health from morning to night.

Do you have a hero product? What’s your favorite?

It’s hard to choose, but if I had to pick, I’d say Our All-in-One Hydrolyzed Collagen Peptides is our absolute hero product. It’s a grass-fed, pasture-raised, hydrolyzed collagen supplement with hyaluronic acid.

What sets it apart is its potency and purity—we use a highly bioavailable form of Type I and III collagen, clinically studied to support stronger hair and nails, glowing skin, joint mobility, and gut integrity. With 10 grams of protein per serving, it also provides a powerful amino acid profile that nourishes muscles, skin, gut and connective tissue.

Completely unflavored and effortlessly dissolvable, it seamlessly blends into coffee, smoothies, and even baked goods, making it one of the simplest yet most effective daily wellness upgrades. A true foundational supplement, it’s something you can take every day and actually see and feel the difference.

Another personal favorite is Glow with Your Gut is one of our standout products. It’s a clinically studied multi-biotic that supports gut health, skin radiance, digestion, and immune function in one powerful blend. What makes it so special is that it contains prebiotics, probiotics, and postbiotics, ensuring complete microbiome support. Plus, it includes powerful skin-loving vitamins and organic botanicals like green tea extract and astaxanthin, which  truly make you glow from the inside out.

An expert in the health and wellness space, May is certified in gut health, women’s hormones, breath work, and meditation.

Where are your products sold?

Right now, Sera & Mattina is available exclusively online at seraandmattina.com, GirlsLivingWell.com, and LivingWithIvey.com. We’ve intentionally kept our wholesale partnerships small so far, focusing on direct-to-consumer growth to build a strong, engaged community. This allows us to maintain a close connection with our customers, ensuring they receive the highest quality experience, education, and support.

That said, we’re excited about the future and selectively expanding into premium retailers that align with our brand ethos. For us, it’s about growing intentionally—fostering a brand that people trust, love, and integrate into their daily wellness rituals.

What’s next for the brand?

We’re just getting started. The goal has always been to expand beyond supplements and create an entire wellness ecosystem—one that includes functional products that integrate seamlessly into daily rituals. We’re currently working on new formulations that support gut health, metabolism, longevity, and detoxification in a gentle daily way.

We also have plans to elevate the customer experience, whether through experiential pop-ups, educational content, or retail expansion. Long-term, I envision Sera & Mattina as a trusted wellness destination, not just for supplements but for functional skincare, non-toxic lifestyle essentials, and high-performance wellness solutions.

Anything else you’d like to share?

Sera & Mattina isn’t just about supplements—it’s about empowering people to feel their best through small, consistent choices that truly move the needle on their health. Our approach is rooted in the idea that wellness should feel effortless yet effective, and we’re committed to transparency, quality, and innovation in everything we do.

Our community is the heart of the brand. Every message, testimonial, and transformation story fuels our mission, and we’re beyond grateful to be part of our customers’ wellness journeys. There’s so much more to come, and I can’t wait to continue building Sera & Mattina into something truly special.

For more information about Sera & Mattina, visit their website and follow on Instagram: @seraandmattina @chelciemay

[Images courtesy of Sera & Mattina]

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Kamala Kirk is a University of Southern California graduate and has been an editor/writer for more than a decade. She has written for E! Online, Total Beauty, TravelAge West, Malibu Times Magazine, and many more. She resides in Los Angeles and is a proud pug mom. Follow her on Instagram: @kamalakirk