Beauty Boss: Romano Ricci, Founder of Juliette Has a Gun, Created a Line of Unique Fragrances for Those Who Don't Follow the Rules
Romano Ricci.
Our latest Beauty Boss is Romano Ricci, Co-Founder and Brand Director of Juliette has a gun—a collection of fragrances that make a statement and are emblems of style and originality. The great grandson of famous fashion designer Nina Ricci, Romano launched his brand in 2006, aiming to challenge the niche perfume industry.
The Best Gourmand Fragrances That Will Satisfy Your Sweet Tooth
Created in France between Paris and Grasse, Juliette has a gun features more than 30 unique fragrances ranging from floral and citrus to gourmand. Its newest launch, Miami Shake, is inspired by the indulgence of a Miami summer and South Beach glamour with notes of while strawberries, whipped cream, and vanilla.
The line also extends to home and body products that are inspired by the brand’s iconic Not a Perfume fragrance—a minimalist and pure scent made out of a single element called Cetalox, which is usually used in perfumery as a base not.
The Best Floral and Flirty Fragrances That Are Perfect for Every Season
We chatted with Romano who shared the inspiration behind the brand, secrets for success, best advice, and much more.
The brand’s iconic Not a Perfume fragrance is made out of a single element called Cetalox, resulting in a minimalist and pure scent.
When was Juliette has a gun founded and what does the name mean?
Juliette has a gun was founded in 2006. I was very young (28) at the time and it was way before what you consider the big biche players today!
The name has to be understood as a metaphor. A modern twist on Shakespeare’s Juliette, symbolizing a woman who is independent, bold, and in control of her own destiny. The “gun” stands for her perfume—her weapon of seduction.
What inspired the creation of your brand?
A sense of frustration. At the time, the fragrance industry felt too conventional, too restrained. I wanted to shake things up and offer something bolder, more expressive—scents with personality, made for those who don’t follow the rules.
Romano is the great grandson of famous fashion designer Nina Ricci.
Do you have a hero product?
Absolutely. Not a Perfume is our best-seller. Why? Because it simply stands out. Its unique scent, built around a single molecule, has inspired many brands since its launch in 2010. We’re actually celebrating its 15 years!
Future plans for the brand?
Lots of exciting things are coming, but I can’t reveal too much yet. Stay tuned…
Who inspires you?
Women, first and foremost. That’s the core theme of the brand. The Shakespearean Juliette is just an icon—there’s no actual Juliette, no gun. It’s all a metaphor. A metaphor for perfume, of course, but also for confidence, for the way a fragrance can empower and redefine how you see yourself.
Secret to success?
Passion, persistence, and staying true to your vision. The perfume industry is competitive, but authenticity always resonates with people.
The brand’s newest scent, Miami Shake, is a dreamy blend of strawberries, whipped cream, and vanilla that channels South Beach glamour.
Beauty secrets?
Less is more! A great fragrance, a good skincare routine, and confidence are the best beauty enhancers.
Wellness tips?
Get enough sleep, and take time to disconnect from technology.
Best advice?
Never compromise on quality, and always listen to your instincts.
How do you like to relax?
Relax?
For more information about Juliette has a gun, visit the website and follow on Instagram: @juliettehasagun
[Images courtesy of Juliette has a gun]
Kamala Kirk is a University of Southern California graduate and has been an editor/writer for more than a decade. She has written for E! Online, Total Beauty, TravelAge West, Malibu Times Magazine, and many more. She resides in Los Angeles and is a proud pug mom. Follow her on Instagram: @kamalakirk