Dogfluencers Named Chief Barketing Officers by Tangle Teezer in Celebration of PetSmart Launch

Ellie and Emma the Golden Retrievers have been named Tangle Teezer’s Chief Barketing Officers.

For the first time ever, Tangle Teezer has announced the debut of Chief Barketing Officers, Ellie and Emma the Golden Retrievers.

The announcement was made in collaboration with the brand’s Pet Teezer Detangling and Deshedding Brushes, which launched in all PetSmart stores across the U.S. and online.

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Ellie and Emma’s newly appointed positions amplify the brand’s unwavering support for the canine and feline communities, bringing grooming essentials with innovation to the entire family. The beloved therapy dogs and social media figures have more than 13 million followers and will help spread awareness about Pet Teezer’s nationwide availability at PetSmart.

The brand’s Pet Teezer Detangling and Deshedding Brushes are available in all PetSmart stores across the U.S. and online.

“Detangling and deshedding floof can be ruff, but it doesn't have to be!” says Ellie and Emma, Chief Barketing Officers. “Every pet deserves a healthy coat, which is why we're excited to paw-tner with Tangle Teezer as the brand’s fur-st ever Chief Barketing Officers (CBOs). Our first order of business? Sniff out the new pawsh Pet Teezer brushes for our fellow fido and feline friends at our favorite place, PetSmart. Go fetch yours today!”

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Tangle Teezer, the inventor of the famous detangling hair brush with patented teeth technology, has helped people across the world experience life untangled—with over 100 million hair brushes sold worldwide. The full collection encompasses an array of award-winning detangling hair brushes, blow-drying, and styling hair tools—in addition to a widely accessible Pet Teezer collection.

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The collection includes a variety of Pet Teezer brushes ranging from a detangling brush and a deshedding brush to a puppy brush and a cat brush. The brushes are available in large and small sizes, as well as an assortment of colors.

Ellie and Emma are beloved therapy dogs with more than 13 million followers on their social media accounts combined.

“We’re excited to team up with Ellie and Emma to roll out our Pet Teezer’s expansion. We believe that every pet deserves to be pampered, and this partnership will help us introduce the Tangle Teezer innovation to the entire household!" says Fiona Marshall, Chief Marketing Officer of PetSmart.

Tangle Teezer’s Pet Teezer Collection is available for $14.99 to $16.99 in PetSmart stores and online. For more information and to shop the collection click here. Follow Ellie and Emma on Instagram, TikTok, and Facebook.

[Photos courtesy of Tangle Teezer/Ellie and Emma the Golden Retrievers]

Kamala Kirk is a University of Southern California graduate and has been an editor/writer for more than a decade. She has written for E! Online, Total Beauty, TravelAge West, Malibu Times Magazine, and many more. She resides in Los Angeles and is a proud pug mom. Follow her on Instagram: @kamalakirk