Fairytales Get De-stressed with a CALM App Makeover

With close to 60 million downloads, Calm is one of the top apps for meditation, sleep, and relaxation. It provides unique audio content aimed to tackle mental health challenges including stress, anxiety, insomnia, depression, and more. It was named Apple’s 2017 iPhone App of the Year out of more than two million apps, “Editors’ Choice” on Google Play, and Apple’s “Best of 2018.”

With Halloween just around the corner, the app is bringing a new relaxing take on your favorite scary fairy tales. Fairy Tales De-Stressed offers a soothing new look at old favorites with titles that include “Rumpelstiltskin Learns to Meditate,” “The Wicked Witch of the West Discovers Mindfulness,” and “The Big Bad Wolf Learns Anger Management.” Celebrities including Jerome Flynn (Game of Thrones) and Keegan Connor Tracy (Once Upon a Time) narrate the new adult bedtime stories.

Michael Acton Smith, co-founder of Calm, explains the thinking behind the idea for Fairy Tales De-Stressed: “Many characters in fairy tales are under clear stress—or else causing it to others. They badly need to meditate. And so we wondered what would happen if they did.”

The new tales are also loosely inspired by the Dalai Lama’s assertion that “If every eight year-old is taught meditation, we will eliminate violence from the world within one generation”.

“Rumpelstiltskin, of course, is not an eight-year-old," adds Alex Tew, co-founder of Calm. “But he is a famously angry creature—and if anyone needs to meditate, it’s him.”

To hear the new reimagined fairytales and learn more about the app, visit Calm’s website and follow them on Instagram: @calm

[Images courtesy of Calm]

Lizzy Sherman is an award-winning digital content writer/editor. She has been a featured guest speaker at Cal State University Northridge, Digital LA and The National Association of Audience Marketing Professionals. When she's not writing, Lizzy enjoys yoga and playing guitar. Follow her on Instagram: @zillizy