Lip Smacker Launches Best Flavor Forever (BFF), A Subscription Lip Balm Program
A new curated Lip Smacker subscription collection is a nostalgic dream come true for cool kids of the ‘90s and a fun conversation-starter for the next generation.
Remember Dr. Pepper, Pink Lemonade, and Bubblegum Lip Smacker flavors? If you love ‘90s nostalgia, you’re in for a treat: Lip Smacker is introducing a curated subscription collection with exciting flavors. The brand has been teasing the new quarterly Lip Smacker subscription program called BFF (Best Flavor Forever), which will retail for $25 exclusively on lipsmacker.com. The BFF subscription program originated as an answer to the most-asked question on social media.
"Our followers constantly ask the question 'where to buy' about a product we have just posted about," says Lisa Steinert, Director of Brand Marketing. “So we figured what if we can deliver the newness directly to our fans' doorsteps?”
In each subscription box, you’ll find an exclusive item that is only available in the BFF subscription before placement with any retail outlet. Each subscription will also debut a new mystery-flavored lip balm and a chance to guess the mystery flavor with personalized clues on lipsmacker.com.
"It's not just a subscription program—it’s a conversation between our brand and our core consumers,” says Emily Huang, Vice President of Marketing. “We want to surprise our consumers with the latest collections, delight them with our authentic flavors, and have them come back to talk about the Mystery Flavors. As a brand, our constant goal is to create conversations with our consumers that build brand loyalty and trust.”
[Image courtesy of Lip Smacker]
Lizzy Sherman is an award-winning digital content writer/editor. She has been a featured guest speaker at Cal State University Northridge, Digital LA and The National Association of Audience Marketing Professionals. When she's not writing, Lizzy enjoys yoga and playing guitar. Follow her on Instagram: @zillizy