We Joined Milani Cosmetics to Celebrate the Launch of Their "Face Set. Mind Set." Campaign

The Milani Cosmetics beauty truck at their recent pop-up event in Los Angeles.

I was recently invited to Milani’s Los Angeles pop-up to celebrate their newest campaign: “Face Set. Mind Set.” featuring their iconic Make It Last Setting Spray along with Team USA’s top female athletes.

Milani’s Make it Last Original Setting Spray launched in 2017 and quickly became a cult classic and America’s number one setting spray. Offering up to 24-hour wear, sweat-proof and water-proof, if you’re looking to lock in your look, look no further. 

In 2024 with the Paris Olympics and women’s sports at the forefront, it makes sense that Milani would partner with amazing women. Team USA gold medal-winning artistic gymnast Jordan Chiles, WNBA pro Sabrina Ionescu, Team USA volleyball gold medalist Chiaka Ogbogu, and weightlifting champion Mattie Rogers have teamed up with Milani to showcase how Milani’s Make It Last Setting Spray can help boost your confidence and mentally prepare you for whatever lies ahead. 

I joined Milani Cosmetics at their Los Angeles pop-up for a day filled with beauty, sports, and fun.

“This campaign marks Milani’s first-ever partnership with athletes and we are absolutely thrilled to join forces with Jordan, Sabrina, Chiaka, and Mattie and for this launch,” says Mary van Praag, CEO of Milani Cosmetics. “Because our award-winning Make It Last Setting Spray lasts for up to 24 hours, it provides the invisible staying power that helps makeup endure through anything, whether that’s a regular work day and night out, or hours of endurance training, a game in 90-degree heat, a killer floor routine or a photo-finish moment.”

Jeremy Lowenstein, CMO of Milani Cosmetics, adds, “This is a golden age for women’s sports across the globe and we couldn’t be more excited to partner with this diverse group of top American athletes at this moment. The ‘Face Set. Mind Set.’ campaign highlights the connection between preparing ourselves physically and mentally for the day and the idea that when our face is set, our mind will follow. Each of these inspiring champions embodies determination, endurance and confidence and we’re proud to partner with and count them as part of our passionate Milani community.”

With up to 24 hours of wear, Milani’s number one setting spray delivers water-proof and sweat-proof results.

As a sweaty gal myself, Make It Last has been in my arsenal since its inception. As a makeup artist, I use it on almost everyone, because who doesn’t want their makeup to last all day? We all know that if you look good, you feel food. Knowing that your makeup will last throughout the day with whatever challenges you’re facing can make all the difference. 

The setting spray is amazing, but the messaging behind it is really something to celebrate. When women come together and empower each other, the sky is the limit. If we can do that, and have our makeup last while doing it—that’s a beautiful thing.

Milani can be found on their website, at Ulta, Walmart, Target, Walgreens, CVS, and on Amazon. Make sure to follow them on Instagram and TikTok: @milanicosmetics for all the latest updates.

[Photos courtesy of Milani Cosmetics/Tara Troszak]

Tara KP Troszak is an LA-based lawyer, self-proclaimed cat lady, writer, and freelance makeup artist for MAC cosmetics. She lives in the San Fernando Valley with her husband Nick and her cat Chevy. Follow her on Instagram: @makeupbytkp.