Beauty Boss: Alena Brynjolfsson, Founder of Lemon & Co., Gives the Scoop on Her Collagen Elixirs and More

Alena Brynjolfsson. [Photo credit: Tiana Hunter Photography]

Our latest Beauty Boss is Alena Brynjolfsson, Founder of Lemon & Co.—a lemon-infused collagen elixir that elevates daily wellness rituals with high-quality ingredients and great taste. Her elixir features five simple ingredients—organic lemon juice, wild caught marine collagen, organic flavors and extracts, organic monk fruit, and vitamin C—all in a naturally delicious drink that provides all the health benefits of collagen and vitamin C.

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Brynjolfsson was inspired to create her own product when she discovered there was a gap in the market for a high-quality collagen supplement that tasted good and was easy to prepare. Her elixir is infused with organic lemons and a hint of monk fruit, and offers a long list of health and beauty benefits including stronger and healthier hair and nails, increased skin elasticity, improved mood, increased flexibility and joint health, and improved gut health, among others.

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The lemon-infused collagen elixir is free of sugar and preservatives, and is non-GMO. Her product is made in the U.S. and makes the perfect addition to your daily self-care routine. We chatted with Brynjolfsson who shared her favorite beauty and wellness tips, secrets for success, best advice, and much more.

When was Lemon & Co. founded and what does the name mean?

Lemon & Co. was founded in 2021. The name reflects our commitment to using natural, wholesome ingredients: lemon and collagen. Lemons symbolize freshness, vitality, and a zest for life; and collagen is our not-so-secret ingredient that promotes health and beauty from within.

What inspired the creation of the brand?

The creation of Lemon & Co. was inspired by my personal wellness journey. After discovering the incredible health benefits of collagen, I was looking for a product that combined a strong collagen dose with pure, high-quality ingredients, great taste, and was easy to prepare. My search for such a product proved challenging, as none met all these criteria. This market gap led me to create Lemon & Co., a brand dedicated to offering a superior collagen supplement that ticks all the boxes for health-conscious consumers.

Lemon & Co.'s elixir offers all the health benefits of vitamin C and collagen in a delicious drink.

What sets Lemon & Co. apart from other collagen supplements?

Lemon & Co. stands out due to our dedication to high-quality, organic ingredients, and a formulation that is free from sugars and preservatives. Our product is also made in the U.S., ensuring strict quality control standards. Last but not least, our customers tell us it just tastes better than anything else out there. That makes it easy for them to stick to a healthy, daily routine.

What are some common misconceptions about collagen?

A common misconception about collagen is that it solely benefits skin, hair, and nails. While it does play a crucial role in maintaining skin elasticity, hair growth, and nail strength, collagen also supports various aspects of health. It aids in joint flexibility, gut health, and overall vitality. Many people are unaware that collagen is a vital component in many parts of the body including bones, muscles, and tendons. Recognizing these broader benefits can help people appreciate the importance of incorporating high-quality collagen supplements into their daily routine.

Another misconception is that all collagen supplements are the same. In reality, the source and quality of collagen are crucial. Not all collagen supplements are created equal; many contain fillers and additives. Our marine collagen is wild-caught and pure, ensuring optimal absorption and effectiveness.

Where are your products sold?

Our products are available on our official website, Amazon, and we retail in select medical spas.

Future plans for the brand?

First and foremost, we’re focused maintaining top quality for our flagship Lemon & Co. Collagen Elixir. Then we will expand our product line to include select wellness supplements and beauty products. In parallel, we will increase our presence in international markets and establish partnerships with leading wellness and beauty retailers.

Brynjolfsson created Lemon & Co. after noticing a gap in the market for a high-quality collagen supplement that tasted good and was easy to prepare. [Photo credit: Tiana Hunter Photography]

Who inspires you?

I am inspired by entrepreneurs who prioritize quality and health in their products such as Jessica Alba with The Honest Company or Barry Nalebuff with Honest Tea. Their dedication to creating safe, effective, and organic products resonates with our brand values.

Secret to success?

The secret to success is a relentless focus on quality and customer satisfaction. Listening to our customers’ needs and continuously improving our products based on their feedback has been key to our growth.

Beauty secrets?

Hydration is my number one beauty secret. Drinking plenty of water, combined with our Lemon Infused Collagen Elixir, keeps my skin glowing and healthy. Consistency in skincare routines and choosing products with natural ingredients also make a big difference.

Wellness tips?

Incorporate a balanced diet, regular exercise, and mindfulness practices into your daily routine. Simple habits like starting your day with a glass of lemon water can boost your metabolism and improve overall well-being.

Best advice?

Stay true to your vision and values. Building a brand takes time and perseverance, but authenticity and passion will always resonate with customers.

Favorite way to relax?

My favorite way to relax is a warm bath infused with essential oils, followed by reading a good book. It’s the perfect way to unwind and recharge after a busy day.

For more information about Lemon & Co., visit their website and follow on Instagram: @lemonandcoworld

[Images courtesy of Lemon & Co. & Tiana Hunter Photography]

Kamala Kirk is a University of Southern California graduate and has been an editor/writer for more than a decade. She has written for E! Online, Total Beauty, TravelAge West, Malibu Times Magazine, and many more. She resides in Los Angeles and is a proud pug mom. Follow her on Instagram: @kamalakirk