Behind the Brand: Naturally Serious Supports Healthy Lifestyles With Clean, Consciously Formulated Products
Naturally Serious is a line of clean, all-natural skincare products that are ethically developed and clinically tested.
The daughter of world-renowned spa visionary and beauty & wellness expert June Jacobs, Rochelle Jacobs grew up in the beauty industry, learning all about skin care and testing products for her mother’s line when she was a teenager. After pursuing a successful career on Wall Street and in corporate finance at Viacom, Rochelle decided that she wanted to help run and expand her mother’s skincare empire.
In addition to helping June Jacobs Skincare reach new heights of growth and success, Rochelle joined forces with her mother to launch Naturally Serious—a line of all-natural skincare products that are cleanly made, ethically developed, and clinically tested.
#BeautyBosses: June & Rochelle Jacobs of Naturally Serious and June Jacobs Skincare
“Our goal in creating Naturally Serious was to take out the guesswork for other time-strapped women like ourselves,” says Rochelle, co-founder of Naturally Serious. “Our products are clean formulas you can truly trust. As career-driven women and mothers on the go, we didn’t have time to think twice about our skin care. Nonetheless, we found ourselves constantly second-guessing and researching the products we were using. We wanted clean and consciously formulated products that supported our healthy lifestyles and personal values. However, we discovered many products claiming to be clean and conscious actually had unwanted ingredients and questionable brand philosophies.”
We chatted with Rochelle, who shared more about the brand’s commitment to clean beauty, her favorite products, and more.
When was Naturally Serious founded and what does the name mean?
Naturally Serious launched in August 2018. We named our skin care line “Naturally Serious” because every product combines naturally derived, powerhouse ingredients with serious, cutting-edge technology.
Tell us more about your skincare line and what makes it special.
Naturally Serious Skincare isn’t just “clean”—it’s CLINICALLY clean, consciously formulated and seriously effective!
The products are formulated with our patented Anti-Pollution Blend of six anti-oxidants including, pomegranate, goji berry, grape seed, green tea, red tea and white tea extracts, which is clinically tested to help combat visible signs of aging from environmental damage.
Additionally, we’re committed to only using clean, good-for-you ingredients and no B.A.D. (Banned, Ambiguous or Debatable) ingredients like parabens, phthalates, formaldehyde, and so many more. We want to ensure all consumers know what’s in our products and, just as importantly, what’s NOT in our products.
The products are also cruelty-free and 100% vegan/vegetarian formulas.
We use eco-friendly packaging with cartons certified by the Forest Stewardship Council and manufactured with wind power in a carbon-neutral facility.
Rochelle Jacobs.
Do you have a hero or favorite product?
Skin Warrior™ Moisture Rescue Cream is definitely both a consumer and personal favorite. It’s a daily staple that helps defend against the aging effects of everyday pollutants and save your skin from dryness. I love this product because it helps reduce the look of environmental aging while improving hydration at the same time!
What’s your favorite product from the line?
I have a couple of favorite products from the line. I love my Rewind Tonic and Mimea Oil Cleanser and always have them on hand for personal use.
Where are your products sold?
Sephora.com, Target.com, Revolve.com, Beautylish.com, and on our website.
What's next for the brand?
We are in the midst of developing some exciting innovations that we can’t wait to share in 2021!
For more information and to purchase, visit naturallyseriousskin.com and follow on Instagram: @naturallyseriousskin
[Images courtesy of Naturally Serious]
Kamala Kirk is a University of Southern California graduate and has been an editor/writer for more than a decade. She has written for E! Online, Total Beauty, TravelAge West, Malibu Times Magazine, and many more. She resides in Los Angeles and is a proud pug mom. Follow her on Instagram: @kamalakirk