Behind the Brand: SUZANNE Organics Offers a Healthier Alternative to Mainstream Beauty Products
SUZANNE Organics Bioactive Moisturizer ($39.99) is a superfood treatment moisturizer that is loaded with botanical active ingredients for youthful skin.
After being diagnosed with and beating breast cancer in the early 2000s, actress and best-selling author Suzanne Somers became dedicated to making health her #1 priority. Her quest ultimately led to the creation of SUZANNE Organics, a line of clean skin care, beauty, and hair care products that offer a healthier approach to mainstream beauty products and are made exclusively with non-toxic chemicals and organic materials.
#BeautyBoss: Suzanne Somers, Founder of Suzanne Organics
“I committed to organic food, but I realized I was continuing to put harmful chemicals onto my skin, all in the name of beauty,” says Somers. “ Since the skin is the largest organ of the body, why would I rub chemicals and toxins onto my skin and let them absorb into my bloodstream? That’s how SUZANNE Organics came to be. I wanted these organic products for myself, but I wasn’t willing to give up results. I needed them to work as well as the chemical versions or I knew I and my followers wouldn’t make the switch. I am proud to say, they work better than their conventional counterparts!”
We chatted with Somers, who shared the inspiration behind her innovative brand, future plans for the company, and more.
When was SUZANNE Organics founded and what’s the meaning behind the name?
SUZANNE Organics was founded in July 2010 and the inspiration was pretty simple: I wanted a beauty brand with clean, organic ingredients; thus, SUZANNE Organics felt very natural to me.
Tell us more about your products and what makes them special.
My formulator searches the globe for the most effective botanical actives for my skincare line to truly hydrate, target fine lines and wrinkles, and put the spring back to revitalize aging skin. What most of us don’t realize is that the chemicals used in conventional products may feel great going on the skin, but in many cases, they are the cause of drying out the skin!
My products don’t contain PEGs, parabens, synthetic fragrance/colors, or chemical emulsifiers, and they are gluten-free and made in the USA. They are loaded with active ingredients like sea algae, firming peptides, coconut cleansers, essential vitamins, and emollients. They are beautiful products using the power of nature to help hold back the hands of time. I spend the money on good ingredients, not expensive packaging, because I know that’s what matters to me and my followers!
Actress Suzanne Somers.
Do you have a hero product? What’s your favorite?
My best-selling product is Bioactive Moisturizer. Once you try it, you never go back. It’s the perfect weight and hydrates without feeling greasy. It’s loaded with CoQ10 to energize and revitalize the skin and sea buckthorn berry, which contains Omega 3, 6, 7, and 9 essential fatty acids. True hydration!
My other best-seller and the one I can’t live without is Ageless Serum. I wanted a product to compete with La Mer and Ageless Serum exceeds all my expectations. This is applied after cleansing and before moisturizing. It’s a fraction of the cost of department store products, but it’s loaded with wrinkle-busting sea algae and African birch, which has been used for centuries for its medicinal properties. My customers can’t live without it! It transforms the skin in just 28 days.
Where are your products sold?
On my website, and we also do fun live shows on my social media platforms. You can catch me on Facebook Live and IGTV 2 to 3 times a week for Virtual Cocktail Parties! We have tequila at the bar and usually a great sale on something from my line.
SUZANNE Organics Ageless Serum ($69.99) is a botanically loaded serum that helps plump, firm, and restore elasticity to aging skin.
What's next for the brand?
I have a very popular line of gut health products anchored by GUT RENEW Superfood Protein Formula and a line of supplements. In January 2021, I will debut IMMUNE SUPPORT, which is a delicious powder you add to water and it includes wonderful sources of vitamin C and zinc, among others, to help support the immune system at this critical time.
Anything else you’d like us to know?
I believe in supporting beauty from the inside out. I have taught my ladies about the importance of Bioidentical Hormone Replacement Therapy (BHRT), which I outline extensively in my books. Having balanced hormones is the first defense in looking and feeling our best. I also provide topical products with SUZANNE Organics, plus I have beauty supplements such as Hair, Skin & Nail Renew, which is a super multivitamin specifically designed to support the health of hair, skin, and nails. It’s loaded with biotin, collagen peptides, keratin, and silicon to support the health and growth of hair, skin, and nails.
Additionally,I have a line of SUZANNE Organics Hair Care made without any chemical sudsing agents that protect the hair and makes it smooth and manageable. I have SUZANNE 10-Toxin Free Nail Polish and the amazing skincare line. It’s a whole system.
Similarly, I have a supplement called Sexy Leg Renew, which is made from sweet orange peel extract to support the health of our veins. When veins lose their elasticity, they can become discolored, which we hate to see! Additionally, the stretched out veins can cause swelling of the legs, ankles and feet since they are not adequately pumping that blood back up to the heart. By helping to support the elasticity of the veins, we keep our legs looking good, and feeling good! The line also has beautiful topical lotions that truly hydrate the skin and use natural essence oils for scent, so the fragrance is just beautiful. Another example of health and beauty from the inside out!
For more information and to purchase, visit suzannesomers.com and follow on Instagram: @suzannesomers
[Images courtesy of SUZANNE Organics]
Kamala Kirk is a University of Southern California graduate and has been an editor/writer for more than a decade. She has written for E! Online, Total Beauty, TravelAge West, Malibu Times Magazine, and many more. She resides in Los Angeles and is a proud pug mom. Follow her on Instagram: @kamalakirk