Bella Skin Beauty Enters a New Era as Baudie With Refreshed Packaging, New Scents, and a Focus on Personal Care
Baudie is a line of patented deodorant enhancers that are designed to address odor at the source by optimizing the underarm microbiome.
In 2019, Alexandra Bella and her mom, Diana Schneider, created Bella Skin Beauty out of a need for clean, effective, and luxurious skincare products that helped reduce inflammation and transform skin to its optimal state with nutrient-rich formulations.
Schneider, a self-educated health and wellness expert, had spent years formulating products for her skin as the result of suffering from chronic diseases, which she managed to heal through clean eating, supplementation, meditation, and ultimately, clean skincare products.
After launching their popular Deodorant Enhancer in 2021, the mother-daughter duo knew the product had grown beyond its original identity. In 2026, they made the strategic decision to rebrand as Baudie, focusing exclusively on their patented Deodorant Enhancers — intricately engineered spray designed to address odor at the source by optimizing the underarm microbiome. Working alongside deodorant, Baudie helps create an environment where deodorant can perform better, more consistently, and last longer.
“The formula remains the same cult-favorite, patented product our customers know and love, but the rebrand allows us to tell the story more clearly: this is not just another deodorant,” says Bella. “Baudie is creating a new category in the personal care space, designed to help deodorant perform better and last longer. With new branding, cheeky packaging, and a clearer point of view, Baudie positions the Deodorant Enhancer for long-term growth while staying true to the product that built our loyal community.”
We chatted with Bella, who shared more details about Baudie’s rebrand, its refreshed packaging and new scents, and what this new era looks like for the brand.
What’s the meaning behind the name Baudie?
The name Baudie is a play on the word “body,” which felt deeply connected to the heart of the brand. Our Deodorant Enhancer was created to help people feel more comfortable, confident, and at ease in their own bodies. With Baudie, we want to celebrate the body in all its forms... the real, human, everyday body, and create products that support confidence without shame.
Baudie’s formulas are powered by plants and thoughtfully selected botanicals, and come in a variety of fun scents including a special scent, St. Tropez, which took almost a year to create.
Tell us more about the rebrand and what it consists of.
Our rebrand is a complete evolution of the brand. Including a new name, logo, packaging, visual identity, color palette, typography, and refreshed scent offerings. Every element was thoughtfully redesigned to better reflect who we are today, the purpose of the product, and the elevated direction of Baudie moving forward.
Are all the scents new?
We kept some original fan favorites such as our Fragrance Oil-Free Spearmint scent (now called Barely There), our Honeysuckle Peony (now called Petal Kiss), a limited-edition we have launched in the past (Now called Capri Seaside), and our Vanilla (now called Sweet Muse). We ended up launching two new scents — our Male/unisex one (called Deep Ritual) and a special scent that took almost a year to create called St. Tropez.
What will longtime fans love about the rebrand?
Fans of the brand will immediately recognize the same product they know and love, but now with packaging, colors, and messaging that feel more elevated, playful, and emotionally connected. The rebrand gives us space to be more vulnerable and honest about a body area that is often overlooked or treated as taboo, while making the daily ritual of underarm care feel fun, cheeky, and exciting.
Our goal with Baudie is to turn underarm care into something people actually want to talk about and feel good about. We also listened closely to our community, who had been asking for a more masculine-leaning, unisex scent. Deep Ritual was created in response to that demand, and we think customers are going to love having that option in the collection.
Alexandra Bella and her mom, Diana Schneider, are the founders of Baudie.
What’s next for Baudie?
Because we have just launched and completed our rebrand, our immediate focus is on building and growing Baudie as its own distinct brand. We want to give this new identity the attention, strategy, and momentum it deserves. Looking ahead, we are already in conversations with potential retail partners and are excited about the opportunity to bring Baudie into more physical spaces in the near future.
We also see a lot of room to continue expanding the world of Baudie through new scents, limited-edition launches, and thoughtful product extensions over time. For now, our priority is to grow this hero product, strengthen the brand foundation, and continue building a community around a personal care category we believe has so much untapped potential.
For more information about Baudie and to purchase their products, visit their website. Keep up with the brand’s latest news by following on Instagram: @baudieofficial
[Photos courtesy of Baudie]
Kamala Kirk is a University of Southern California graduate and has been an editor/writer for more than a decade. She has written for E! Online, Total Beauty, TravelAge West, Malibu Times Magazine, and many more. She resides in Los Angeles and is a proud pug mom. Follow her on Instagram: @kamalakirk