Biologique Recherche's Flagship U.S. Ambassade Brings the Parisian Spirit to Melrose Place
Renowned French skincare brand Biologique Recherche opened the doors to its first flagship U.S. Ambassade on August 1, 2022. Located on Los Angeles’ trendy Melrose Avenue—home to high-end stores like BALMAIN, Chloe, Monique Lhuillier, and LoveShackFancy—the Ambassade is dedicated to the brand’s unique methodology, proprietary skin diagnostics, and full range of products and hyper-personalized treatments for face, body, and scalp.
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Similar to a country’s embassy, the Biologique Recherche Ambassade serves as the exclusive, exceptional representation of the brand in the U.S. The concept was created by founder Yvan Allouche, and represents the pinnacle of the brand’s expertise. Like the historic Biologique Recherche Ambassade on the Champs-Elysées in Paris, the exclusive U.S. flagship will deliver the essence of the brand’s know-how to offer exceptional customized skincare services.
Biologique Recherche was founded in the 1970s by a family of artisanal skincare experts, and has built its reputation for effectiveness through a visionary approach based on a customized methodology of cosmetic treatments adapted to every Skin Instant© and products with a high concentration of active ingredients. It is the partner of choice in over 85 countries for exclusive medical spas and day spas, in addition to the world’s premiere luxury hotel spas.
The stunning space offers guests a cozy yet elegant setting that features the brand’s signature blue, white and gold colors throughout, in both the interior and furnishings. The interior architecture was spearheaded by French designer Joanne de Lépinay, who worked on the original Paris Ambassade to bring the same spirit and essence to the Ambassade in LA.
“We wanted to create a very authentic French experience with an elegant Parisian aesthetic,” says says Margot Humbert, General Manager of Biologique Recherche USA. “We took elements from the original Paris Ambassade to extend the authenticity of the brand and create continuity. All the millwork is custom made and the furniture is directly from Europe.”
The two-story Maison on Melrose Place also has advanced technical facilities that are specially designed to accommodate the Biologique Recherche treatment protocols. It has six treatment rooms, including five single-service rooms and a larger VIP suite with its own private entrance.
Other features include a hair salon for scalp treatments, a diagnostic room equipped with the Skin Instant© Lab, the VisioLab© and My Beauty DNA© tools; as well as a retail space where customers can shop the entire range of Biologique Recherche products.
The Biologique Recherche experience is built on the unique three stage methodology that hyper- personalizes each treatment based on individual skin needs.
The Assessment Stage (Stage 1) uses the proprietary diagnostic Skin Instant© Lab tool to analyze and determine a person’s Skin Instant©, which is the condition of the skin at the time of assessment. The VisioLab© tool takes a high-resolution photograph and offers an even more finely tuned analysis. To go even further with the Assessment Stage, Biologique Recherche offers the My Beauty DNA© test that assesses skin on a genetic level and provides an overview of your genetic predispositions. With the My Beauty DNA© testing kit, Biologique Recherche is able to analyze 14 skin characteristics linked to aging, sensitivity, exposure to the sun and environmental factors, and the skin profile. This analysis enables better understanding of each individual’s genetic predispositions and the “inherited” needs of their skin, which are invisible to other diagnostic instruments.
The Initialization Stage (Stage 2) begins with individualized preparation of the epidermis that includes thoroughly cleansing the skin, combined with a massage, and preparing the skin using the brand’s iconic Lotion P50.
The Treatment Stage (Stage 3) uses hyper-customized products to “recondition” the epidermis and over time, improve skin quality and leads to a radiant complexion. To complete each treatment, the Ambassade offers additions like the Remodeling Face® and Remodeling Face® Chin enhancements.
“We have an elite international network of Biologique Recherche Ambassade locations in Europe and Asia,” says Rupert Schmid and Pierre-Louis Delapalme, Co-Chairmen of Biologique Recherche. “We’re proud to expand this roster with our first-ever flagship U.S. location and bring the full Biologique Recherche experience to LA.”
The Biologique Recherche Ambassade is located at 8561 Melrose Place, Los Angeles. It is open seven days a week from 10 a.m. to 6 p.m. For more information, visit the website and follow on Instagram: @biologique_recherche. To book an appointment, call 310-424-5542.
[Photos courtesy of Biologique Recherche]
Kamala Kirk is a University of Southern California graduate and has been an editor/writer for more than a decade. She has written for E! Online, Total Beauty, TravelAge West, Malibu Times Magazine, and many more. She resides in Los Angeles and is a proud pug mom. Follow her on Instagram: @kamalakirk