Liquid I.V. Celebrates First National Brand Campaign with Hydrate 'N' Skate Event
To celebrate the launch of its first national brand campaign, “Fuel Your Play,” Liquid I.V. hosted a special Hydrate 'N' Skate event on August 18 (for media and influencers) and August 19 (open to the public) in Santa Monica. Attendees included TikTokers Chris Olsen, Sydney Bell, and Mark Kanemura, while event partners included Pigeon’s Skate Shop, Impala Skate, Tequila Don Julio, Helen’s Wines, LA Roller Girls, and Roller Baddies.
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The event featured various games such as ring toss and cornhole, roller skating and skateboarding, photo opps including a vintage convertible, and a custom hydration rink. DJ MAAD entertained the crowd, while pro mixologist Ricky Wang taught guests how to make various hydrating cocktails and mocktails with Liquid I.V. products like the ‘Golden Hour’ made with Passion Fruit Liquid I.V., Tequila Don Julio Blanco, falernum, vanilla tincture, fresh lime juice, and agave. Helen’s Natural Wines also offered tasting notes that complemented Liquid I.V. flavors.
The Fuel Your Play Campaign was designed to target the Gen Z and Millennial audiences. Rooted in deep consumer insights and trends, including the rise of hobby curiosity, the growth of the wellness industry, and the increased need for mental health support, the brand is focusing on owning a white space within the market—“play”.
The brand is seeking to expand and increase awareness surrounding the need for hydration to consumers— specifically, how hydration is needed across all ages, races, sizes, and genders. Leaning into diversity and inclusivity, Liquid I.V. is looking to encourage and educate their target audiences that “play” is for everyone, just as hydration is.
Based in El Segundo, CA, Liquid I.V. is a health-science nutrition and wellness company with an extensive product line that consists of delicious non-GMO electrolyte drink mixes that utilize Cellular Transport Technology (CTT)® to enhance rapid absorption of water and other key ingredients into the bloodstream.
For more information and to purchase Liquid I.V. products, visit the website and follow on Instagram: @liquidiv.
[Photos by Natasha Campos Photography for Liquid I.V.]
Kamala Kirk is a University of Southern California graduate and has been an editor/writer for more than a decade. She has written for E! Online, Total Beauty, TravelAge West, Malibu Times Magazine, and many more. She resides in Los Angeles and is a proud pug mom. Follow her on Instagram: @kamalakirk