Huda Beauty and Sprinkles Partner on Limited-Edition Ube Birthday Cupcakes to Celebrate New Ube Collection
To celebrate Huda Beauty’s Ube Collection, Sprinkles has launched a limited-edition Huda Beauty Ube Birthday Cupcake, available through January 26, 2025.
Huda Beauty and Sprinkles have partnered for the ultimate collaboration—a limited-edition Huda Beauty Ube Birthday Cupcake in celebration of Huda Beauty’s new Ube Collection!
“We are thrilled to collaborate with Huda Beauty on this playful and delicious creation in celebration of their new Ube Collection launch," says Veronica Li, Director of Marketing at Sprinkles. “We’re all about bringing joy to life’s sweetest moments, and the Huda Beauty Ube Birthday Cupcake is a perfect way to combine our love for vibrant flavors with Huda Beauty’s flair for bold, innovative ideas. This partnership is a celebration of creativity, indulgence, and a shared passion for making every occasion extraordinary.”
Huda Beauty’s Ube Collection includes the following:
Easy Bake Loose Baking & Setting Powder in Ube Birthday Cake ($39): Every year on her birthday, Huda celebrates with an Ube cake, and that tradition is what inspired this limited-edition electric lilac shade of Easy Bake. Ube Birthday Cake is a deliciously unexpected way to create the perfect blushed & bright undereye. The subtle rosy pigments in this shade help to neutralize, brighten, and blur for the ultimate Ube snatch.
Blush Filter in Ube Cream ($23): The brand’s latest Blush Filter shade features the same ultra-creamy, soft-focus formula you know and love. Now in a vibrant electric lilac, the super blendable and buildable pigments create the perfect ubelicious flush.
Faux Filler Lip Gloss in UUU-BABY ($19): A sheer electric lilac shade is officially joining the shade range of the brand’s viral high-shine gloss. Infused with vegan collagen and a nourishing vitamin E derivative, this cushiony formula adds major moisture and a glassy finish to lips for a smoother, fuller-looking pout.
The decadent and indulgent sweet treat features Ube cake with a marshmallow center, lilac vanilla buttercream, and a sugar rim. The Ube Birthday Cupcake is available at all Sprinkles bakeries and ATMs nationwide through January 26, 2025.
For more information about Huda Beauty and to purchase the Ube Collection, visit their website. To order the Huda Beauty Ube Birthday Cupcake, visit their website.
[Photos courtesy of Huda Beauty & Sprinkles]
Kamala Kirk is a University of Southern California graduate and has been an editor/writer for more than a decade. She has written for E! Online, Total Beauty, TravelAge West, Malibu Times Magazine, and many more. She resides in Los Angeles and is a proud pug mom. Follow her on Instagram: @kamalakirk