Michaeline DeJoria Named New CEO of John Paul Mitchell Systems

Michaeline DeJoria.

Recently, leading haircare and styling brand John Paul Mitchell Systems (JPMS) announced the promotion of Michaeline DeJoria to Chief Executive Officer. Michaeline, who is the daughter of JPMS founder John Paul DeJoria, has worked at the company since 2007 and started on the production plant floor. Over the years, she has worked in almost every department of the business, which ultimately led to her becoming Vice Chairman.

In her previous role as Vice Chairman, Michaeline directed the company’s future development for all brands. Recent initiatives that she directed included COVID-19 relief efforts with a $4 million salon jumpstart stimulus package, a global sustainability pledge, the launch of the brand’s first-ever clean beauty line Paul Mitchell® Clean Beauty, a venture into AI technology with Hair AI™ powered by Fitskin®, and the announcement of the brand’s first-ever Global Ambassador: style icon Winnie Harlow.

“Michaeline has dedicated most of her life to the professional salon haircare industry and JPMS™,” says John Paul. “On a personal note, I am proud that she did not inherit this position—she earned it through hard work and capability, and the proof is in the incredible results her actions have achieved.”

In her new role as CEO, Michaeline will drive and direct overarching brand strategies across key channels including product, marketing, and digital to usher in a new era of innovation and increase market share on a global level. As one of the youngest CEOs in the industry, Michaeline will keep her finger on the pulse of industry trends, utilizing her savvy digital expertise to anticipate what’s next, and spark new innovation for the iconic hair care portfolio. Her extensive history with the company provides a unique and unparalleled perspective, which continues to influence every decision she makes, inspiring her forward thinking and future trajectory for JPMS brands.

“This is a tremendous honor and a lifelong dream of mine,” says Michaeline. “I have a huge amount of passion and dedication to this company, and to our industry, and I’m thrilled at the opportunity to take us to new heights. JPMS will continue to think outside the box and show year over year growth. I look forward to reimagining our future and pushing us to new bounds, while of course maintaining the beautiful ethos that this company was founded on.”

In addition to Michaeline’s promotion, former Chief Operating Officer Jason Yates was also announced as the new President of JPMS. Yates has been with the company since 2012, serving in other roles including Vice President of Marketing, later expanding his leadership role to add the sales department. In 2018, Yates was promoted to COO, where he oversaw all the daily operations of JPMS worldwide.

For more information, visit paulmitchell.com and follow on Instagram: @paulmitchell

[Image courtesy of John Paul Mitchell Systems]

Kamala Kirk is a University of Southern California graduate and has been an editor/writer for more than a decade. She has written for E! Online, Total Beauty, TravelAge West, Malibu Times Magazine, and many more. She resides in Los Angeles and is a proud pug mom. Follow her on Instagram: @kamalakirk