Behind the Brand: Luxury Sun Care Brand By the Beach Elevates SPF Routines With Fun and Sensorial Products
By the Beach is a sensorial sun care brand that transforms daily protection into an indulgent ritual. Photo courtesy of By the Beach
Longtime beauty industry veterans Andrew Glass and Jessica McGratty-Singer had worked together for over a decade when they decided to join forces in 2025 to launch By the Beach, an elevated and sensorial sun protection brand.
Glass has founded a number of successful beauty brands including Non Gender Specific, wakse and nauox, while McGratty-Singer worked with brands mainly in sales and marketing with global travel retail working with airlines, cruises, and airports.
By the Beach’s line of luxurious creams, dry oils and glazes provide broad-spectrum SPF 30 protection while infusing skin with the delectable scents of cotton candy, tangerine, and juicy melon. All of their products are formulated with clean ingredients and in addition to offering protection against UVA and UVB rays, they also contain various antioxidants, botanicals, and vitamins that nourish, protect, and enhance skin.
We chatted with McGratty-Singer, who shared the inspiration behind their products, their unique scents and benefits, and more.
By the Beach Melon Daze SPF 30 Face & Body Cream deeply hydrates skin with a potent blend of nutrients and leave it smelling like a juicy, sun-kissed melon. Photo courtesy of By the Beach
When was By the Beach founded and what’s the meaning behind the name?
Andrew and I founded it in 2025, although it was many years in the making as we have worked together for over a decade! I was living in London, which is not known for its weather, and Andrew in Atlanta.
We often would travel to the South of France and Miami for work and love being by the beach and the happy carefree feelings that it invokes. We wanted a brand that is playful and makes people happy!
What inspired the creation of your brand?
We think it’s very important to wear SPF on your body, not only on your face all year round. Especially for your neck, chest, and hands. We wanted to combine our love of fragrance and skincare.
Jessica McGratty-Singer. Photo courtesy of By the Beach
Tell us more about your products and what makes them special.
Our key ingredient is Gentiana Scabra root, known for its anti-inflammatory properties, moisturizing properties, and rich in antioxidants. It helps to calm redness, irritation, and improves skin barrier function.
Our products offer numerous benefits including a hydrating formula that isn’t greasy or heavy, broad spectrum protection against both UVA and UVB rays, non-comedogenic, they double as a light scent throughout the day, and offer a sensorial experience with vibrantly colored formulas that look beautiful on the skin and smell incredible. They make every day feel like a beach day!
Andrew Glass. Photo courtesy of By the Beach
Do you have a hero/favorite product?
I love the Melon Daze SPF30 Face & Body Cream. I also love the Citrus Crush SPF 30 Body Dry Oil!
Where are your products sold?
On our website and on Ulta.com.
What's next for the brand?
The launch of our baseball caps to department stores in the UK and U.S. as well as to cruise ships!
For more information about By the Beach and to purchase their products, visit their website and follow on Instagram: @bythebeachsuncare
[Images courtesy of By the Beach]
Kamala Kirk is a University of Southern California graduate and has been an editor/writer for more than a decade. She has written for E! Online, Total Beauty, TravelAge West, Malibu Times Magazine, and many more. She resides in Los Angeles and is a proud pug mom. Follow her on Instagram: @kamalakirk