Tastemakers and Trendsetters: Yana Tammah
Yana Tammah.
After a successful career in Moscow, where she owned a hair studio, worked with Russian celebrities, wrote for fashion magazines, and published two books about beauty including the “Celebrity Style Book,” celebrity stylist and beauty expert Yana Tammah moved to Los Angeles from Russia to pursue her dreams in Hollywood.
As the CEO and owner of a successful hair salon, SSTAGIONI, which offers the exclusive European Hot Scissors technique, Tammah’s work has been seen in film, on television, at countless red carpet events, as well as the BBC, 5KTLA, Fox, and Netflix, among others. Tammah also founded the high-end beauty and skincare line, SSTAGIONI Cosmetics, which is infused with CBD to help treat and improve a variety of skin conditions including acne, eczema, irritation, and sensitive skin.
We caught with Tammah to learn more about her journey in the beauty industry and she shared her top tips for beauty, wellness, favorite ways to relax, and more.
How long have you been working in beauty and hairstyling and what inspired you to get into the industry?
My dream as a little girl was always to be an esthetician. Joining the beauty industry has been a dream of mine. SSTAGIONI Studio is a culmination of this journey. To answer your question, technically I started as a beautician at the age of 17 right out of high school.
By trade, for the past two decades I have been an image consultant operating out of Beverly Hills. During this time, I published two “How-To” books in Russian on the “Development of Personal Style through Celebrity Red Carpet.”
How has your journey led you to where you are now?
From fashion to hair and now skin care, my journey has traveled through different stages and between careers. From a girl with a dream to a woman in business parallel to fashion and beauty, all influenced SSTAGIONI—a four Season Skincare and Cosmetics line.
SSTAGIONI combines a simple and effective CBD skincare regimen for the price of one high-end cream, which includes: hydration, moisturizing, nutrition, anti-aging, and brightening.
Tell us about your skincare method?
My skincare method SSTAGIONI allows the skin to restart cellular regeneration and re-energize by allowing the ingredients to work for you. The changing of the seasons is a cycle and this cosmetic line will feed and regenerate skin cells, turning the seasons around by feeding and nourishing skin.
Tell us more about your work. Is there a signature technique you are known for? Are there any projects you are most proud of?
Stagioni Vitamin C Serum
My proudest project to date is SSTAGIONI Cosmetics and the 4 Seasons Method made of CBD to help acne, eczema, irritation, and sensitive skin.
SSTAGIONI’s business model empowers small businesses to achieve their financial goals and add a revenue stream that may have been lost during the pandemic. SSTAGIONI STYLISTS are empowered with tools and information to truly help educate clients interested in CBD.
My signature techniques vary between clients and the stage in life they happen to be in. Each stage is unique to which I adjust my technique. I’m most proud of my current stage and project. No longer do I have the insecurities that followed me in my early stages. Each stage has helped me reach the next experience for which I am eternally grateful for.
Last, I’m very proud of my hot scissors technique (care cut). Daily use of hot tools and processing hair alongside outside elements leads to hair damage and makes it lifeless. The best solution to keep your hair healthy is a hot scissors hair Care Cut that seals split ends with heated blades.
The Care Cut is the wonderful tool that instantly turns weak, dull, and lifeless hair into luxurious, strong, and shiny hair! More shine, more manageability. Split ends will become healthy and more resistant.
How does it work? Care Cut means that the blades of the hairdressing scissors are heated. The hair ends are sealed by the heat, the bodily moisture and care substances are preserved. This stimulates the self-regeneration of the hair.
Unlike traditional scissors, which open the cuticle and leave the hair susceptible to environmental stress that can cause frizz and dryness, the heat from the hot scissors seals the end of the hair to trap in moisture and protect the hair from damage. This keeps the cut looking fresh for weeks, but it won't cure split ends for good —you still have to be consistent with regular haircuts.
Do you have a favorite celebrity look that you’ve created or any fun celebrity stories that you are able to share?
My book, which I hope to translate into English, follows iconic women such as Angelina Jolie, Jennifer Aniston, and Jennifer Lopez and their timeless and iconic looks that translate through the changing seasons.
Yana Tammah and Maye Musk
But the most inspiring celebrity that I worked with is Maye Musk. She is an iconic model who is a hard-working but also a great mom who has three talented kids and 11 grandkids. I’m impressed by how she is able to accomplish so much while looking good and being healthy! She knows a lot of beauty secrets and definitely how to plan.
What are some of your favorite products?
Stagioni Lipstick
My favorite products are SSTAGIONI COSMETICS CBD-infused skin care and makeup, of course! My products are built to support daily rejuvenation. The skincare line comes in the form of a cleanser, toner, serum, day and night creams, and more. The makeup collection features CBD foundation, CBD lipstick, highlighter, bronzer, CBD primer, and more. Made in Beverly Hills, SSTAGIONI COSMETICS are talc, paraben, and cruelty-free.
Who inspires you?
I’m inspired by personal journeys—those of my clients, hard work, and dedication. What inspires me is hope, as well as turning this hope into a dream and dreams into reality.
Secret to success?
The secret to success is drive: putting your best foot forward every day and during every stage of life.
Lastly, I don’t think I’m successful. My goal is to never get complacent and stop finding inspiration. It’s this very inspiration that inspires the four stages of my skincare regimen for SSTAGIONI—resurging through every season.
Do you have any beauty secrets or tips that you can share with us?
Cleansing. Always cleanse before bed.
Toning. Balancing pH levels balances your skin.
Moisturizing:
Apply Serum. This has concentrated ingredients that regular creams do not contain.
Apply Cream. Moisturizing and hydration happens here within this sealing step.
4. Cream. SSTAGIONI seals in moisture.
Wellness tip?
Stretch for 15 minutes at home. I don’t like to go to the gym. To be honest, I’ve never been there, but I exercise regularly and meditate once in a while. Rest and keeping an open mind are very important.
Most importantly, our skin is our largest organ. Everything we put on it is infused into our bloodstream. A healthy beauty regimen and products will help improve your wellness.
What are some of your favorite ways to relax?
I currently bathe with my homemade and handmade CBD soap diffused in a warm bath, as well as CBD droplets under my tongue.
Best advice?
Try to stay positive no matter what and believe that that the universe loves you. It brings the best to your life.
For more information, visit sstagioni.com and sstagionicosmetics.com. Follow on Instagram: @sstagioni @sstagioni_cosmetics @yanatammah_official
[Images courtesy of SSTAGIONI]
Lizzy Sherman is an award-winning digital content writer/editor. She has been a featured guest speaker at Cal State University Northridge, Digital LA and The National Association of Audience Marketing Professionals. When she's not writing, Lizzy enjoys yoga and playing guitar. Follow her on Instagram: @zillizy