We Celebrated e.l.f. Cosmetics' Collaboration With Latin Music Star Manuel Turizo
Latin music star Manuel Turizo has partnered with e.l.f. Cosmetics to create an original Spanish song.
We were recently invited celebrate the release of e.l.f. cosmetics x Manuel Turizo’s new single and music video, “ojos. labios. cara.” Although the collaboration between 23-year-old Colombian superstar and mega-popular beauty brand may not seem like an obvious duo, it actually makes perfect sense.
With over 20+ million followers across social media, Manuel uses his platform to advocate for equality and empowerment. With 25+ platinum hits on the Latin Billboard charts, Manuel’s songs amplify his message of self-confidence and being yourself.
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As a brand, e.l.f. is known for its inclusivity and celebrating everyone, especially the Hispanic and Latinx community, which is among the brand’s biggest fans. According to e.l.f.: “Our Latinx and Hispanic fans are amount our most passionate e.l.f. enthusiasts. This song is created for them, to shine on a spotlight on their creativity, to amplify their voices and to give them a stage to live their bold truths.”
Manuel says that it was an honor to work with e.l.f on “a song where women feel empowered, valued and beautiful. This collaboration is an anthem for them, and I hope you all enjoy this song as much as I do.”
“ojos. labios. cara.” tells the story of a Latin woman who is unapologetic about who she is and is proud of her Latin roots.
e.l.f. is also partnering with other Latinx creators and has created a dedicated ojos.labios.cara page on its website for fans to watch the video and recreate the looks. They can also shop the limited-edition Bold Bundle ($41), which includes the Big Mood Mascara, H20 Proof Eyeliner Pen, Instant Lift Brow Pencil, Halo Glow Liquid Filter, and O FACE Satin Lipstick.
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As the most important piece of the collaboration, e.l.f. will be donating to the Maestro Cares Foundation, an organization that is important to Manuel, dedicated to improving the qualify of life for disadvantaged children and communities in the United States and Latin America through housing, educational programming, and providing essential resources.
e.l.f. Cosmetics’ ojos.labios.cara Bundle ($41) is a five-piece set to help you get the look from the viral “ojos.labios.cara" music video with Manuel.
As a Los Angeles native who has always felt a close connection with the Hispanic and Latin American communities, I couldn’t be more excited about this unique collaboration. My love of the culture, language, and music translated into my own studies and a Bachelor’s degree in Spanish.
e.l.f. has long been one of my favorite brands and I am a big fan of their affordable and accessible products. The partnership between e.l.f. and Manuel in my mind is a literal match made in heaven. Seeing Manuel perform in person at the launch party, it was easy to see why he is wildly popular and force to be reckoned with. His charisma, energy, and talent are palpable.
I think we can all appreciate when people and brands come together to celebrate community, empowerment, and inclusivity through art and self expression. A big thank you to e.l.f. and Manuel for letting us be a part of this special event. While unlikely partners, when these two powerhouses come together, the sky’s the limit.
We joined Manuel and e.l.f. Cosmetics for a special night in DTLA to celebrate the special collaboration.
Be sure to check out “ojos. labios. cara” here. Follow @elfcosmetics and @manuelturizo on Instagram for all the latest updates and to listen to the song for yourself. If you’re anything like me, it will be definitely become an immediate favorite.
[Photos courtesy of e.l.f. Cosmetics/Manuel event photos by Matthew Hoodhood]
Tara KP Troszak is an LA-based lawyer, self-proclaimed cat lady, writer, and freelance makeup artist for MAC cosmetics. She lives in the San Fernando Valley with her husband Nick and her cat Chevy. Follow her on Instagram: @makeupbytkp.